Responsibilities

• Social Strategy
• Responsible for a film’s social strategy, aligned with the overall marketing campaign strategy. This is inclusive of target audience, social creative, content distribution across the Netflix social ecosystem and, if necessary, the creation of title social pages.
• Manage the launch of key marketing assets across social.
• In addition to films, assigned to larger, slate-level marketing initiatives and multi-title campaigns to lead social strategy and execution in partnership with key internal stakeholders.
• Use internal and external social analytics and other internal data to inform strategy, iterate creative, and constantly learn to improve future campaigns.
• Social Strategy Communication
• Main point of contact regarding social strategy and social creative across Marketing, Publicity, Content and other teams working against title or slate-level initiatives.
• Responsible for working closely with the team that oversees the social platforms to align on social strategy for films to accurately represent the full strategy to key partners and other stakeholders.
• Creation and Distribution of Social Content
• Responsible for the full suite of content to support a title across the totality of the planned social ecosystem for the entire duration of a title campaign, and delivering finalized content to our proprietary scheduling system.

Requirements

• 8+ years experience in social marketing for film, entertainment, or related industries.
• Experience working on broad, multiple platform marketing campaigns and delivering nuanced, insight-based social strategies.
• Knowledge of what works across various social platforms and experience in multi-channel distribution efforts.
• Entrepreneurial spirit and highly collaborative - loves working with others, isn’t afraid to lead or follow.
• Excellent written and verbal communication skills.
• Experience using data and intuition to make content that grabs attention and engages its audience. Strong on social media analytics, but isn’t afraid to take big risks.
• Must be able to prioritize and handle several projects at the same time in a fast-paced environment while adhering to shifting deadlines.
• Able to build strong relationships and work across many internal cross functional teams.
• Experience working directly with filmmakers and is skilled in pitching/ presenting with the ability to read the room.
• High tolerance for change, and the capacity to accomplish enormous amounts of work in a fast-paced, ever-changing environment.

Benefits

• Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits.
• We also offer paid leave of absence programs.
• Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off.
• See more details about our Benefits here.