Responsibilities

• Lead product management, innovation, and marketing activation for a specific product line(s) within the Califia portfolio (exact product line may vary depending on business needs)
• Build and implement plans to deliver annual volume, revenue, and gross margin targets
• Understand market trends and manage the categories according to the evolving competitive landscape and changing consumer needs. Spearhead business unit reviews with executive leadership, leveraging consumer, category, and competitive insights to gain alignment on strategic business decisions
• Build business cases and drive subsequent project stage-gate recommendations
• Work inter-dependently with key functional counterparts in R&D, Sales, Finance and Operations to drive strategic projects forward
• Lead cross-functional teams to develop, incubate and launch innovation and line extensions
• Develop project revenue and consumption forecasts
• Create and manage detailed project timelines to ensure delivery of project milestones
• Develop consumer learning plan and execute research to drive insights that impact the business
• Identify structural components and graphics of packaging to best convey product proposition

• Lead development of marketing support plan to build awareness of product lines
• Support Brand Director in building annual marketing plans that effectively drive HH penetration, brand awareness and trial
• Collaborate with Sales to build selling materials and selling strategy
• Develop, manage, and track annual budget and spending
• Make recommendations on improving resourcing, process, etc.

Requirements

• MBA preferred, but not required
• Previous experience working in consumer-packaged goods, food and beverage marketing
• Minimum of 3-4 years in a previous brand management role
• Exhibits a deep understanding of and experience with syndicated consumption and panel data (Circana, Nielsen, Numerator, etc.) in order to effectively measure business performance and drive actions
• Understands the levers of a product P&L including revenue, gross margin, COGS, etc.
• Experience leading consumer research, including concept testing, sensory testing, focus groups, etc.
• Experience leading cross-functional project teams to successfully launch new products
• Experience developing marketing campaigns that build awareness and drive in-market performance
• Ability to lead with confidence, gain consensus and influence others
• Exceptional collaborative partner to peers

Benefits

• employee benefits program eligibility
• participation in the company’s bonus program which may be subject to change