Responsibilities

• Analyze category, consumer, competitive, and business performance data to identify opportunities and support brand growth
• Lead cross-functional teams to execute innovation, commercialization, and brand-building initiatives from concept through launch
• Develop and manage project timelines to ensure successful execution of key business initiatives
• Translate consumer, market, and competitive insights into actionable business recommendations
• Support packaging development, marketing programs, and commercialization activities that drive awareness, trial, and in-market performance
• Collaborate with Sales and other partners to develop effective selling materials and marketing assets
• Contribute to portfolio strategy, business planning, and brand-building initiatives designed to achieve revenue and growth objectives

Requirements

• 1-2 years of relevant experience in brand marketing, consumer marketing, innovation, insights or a related CPG discipline
• 3-4 years of progressive brand management or closely related CPG marketing experience
• Strong analytical skills and the ability to leverage consumer, syndicated, panel, sales, and market data to identify opportunities and drive business recommendations
• Demonstrated project management skills, including the ability to manage multiple priorities and drive cross-functional initiatives from concept through execution
• Experience collaborating with cross-functional teams to support innovation, commercialization, packaging, and marketing initiatives
• Strong communication, presentation, and influencing skills
• Highly organized, self-motivated, and comfortable operating in a fast-paced environment.
• Passion for building brands, understanding consumers, and driving business results

Preferred

• MBA preferred, not required

Benefits

• As a full-time employee, you will be eligible to enroll in Califia’s employee benefits program. You may also be eligible to participate in the company’s bonus program which may be subject to change.