Responsibilities

• Brand Strategy & Management
• Analyze brand performance, syndicated data, consumer insights, and competitive trends to identify opportunities and develop actionable recommendations.
• Support the development of annual marketing plans, innovation pipelines, and business cases by applying core marketing principles, including positioning, consumer segmentation, and competitive assessment.
• Evaluate creative concepts and marketing materials to ensure strategic alignment, brand consistency, and consumer relevance.
• Partner with Sales to develop customer-facing selling stories, merchandising tools, and launch materials that support commercial execution.
• Monitor key business and marketing performance metrics, identify learnings, and recommend actions to improve business performance.
• Commercialization & Project Execution
• Manage the day-to-day execution of innovation and commercialization projects from concept through launch, ensuring projects are delivered on time, within scope, and aligned with business objectives.
• Partner with cross-functional teams, including R&D, Packaging, Supply Chain, Sales, Finance, Design, and Regulatory, to manage timelines, resolve issues, and drive project milestones.
• Develop commercialization materials such as project briefs, launch plans, artwork approvals, packaging updates, and go-to-market deliverables.

Requirements

• Education: Bachelor’s degree in Marketing, Business, or a related field required; MBA a plus.

Preferred

• MBA a plus.

Benefits

• 401(k) plan with 4% company match
• Medical, dental, and vision coverage, plus PTO available Day 1