Responsibilities

• Lead the Masterbrand equity, long-term strategic direction, and premiumization efforts required to scale toward our 2030 ambition.
• Spearhead the evolution of brand positioning and serve as primary custodian across all platforms.
• Translate high-level business goals into actionable, brand-building frameworks.
• Lead new brand visual identity.
• Lead high-profile national Masterbrand campaigns, including the Super Bowl.
• Build culturally relevant brand platforms that deepen emotional connections with modern men.
• Drive breakthrough, social-first campaigns designed to shape culture rather than respond to it.
• Elevate the creative bar across every consumer touchpoint with bold ideas.
• Champion breakthrough concepts capable of earning major creative effectiveness and industry awards.
• Translate deep consumer curiosity into compelling, insight-driven brand narratives.

Requirements

• 8+ years of brand-building or strategic marketing experience.
• Strong background in developing brand equity, long-term communications strategies, and social-first marketing.
• Outstanding creative judgment, deep consumer curiosity, and the ability to translate insights into compelling brand ideas.
• Exceptional communication skills with a proven ability to influence senior stakeholders across multiple functions/markets and inspire creative, strategy, and communications agencies.
• Genuine passion for culture, storytelling, and modern masculinity.

Preferred

• Experience working in a creative, strategic, or communications agency (specifically in strategy or planning).
• Experience delivering work recognized through creative effectiveness or industry awards.
• Experience building global or iconic consumer brands.

Benefits

• Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.