Assoc Dir of Marketing and Communications

Responsibilities

• Execute single-ticket marketing plans for each production, defining audience targets, campaign positioning, channel strategy, and timing to achieve ticket revenue goals.
• Create clear campaign briefs for the Creative Director, specifying target audiences, messages, required assets, formats, and deadlines.
• Monitor ticket sales, revenue pacing, inventory, average ticket price, and campaign performance; recommend timely adjustments and provide concise and regular updates on results, risks, and actions.
• Manage paid advertising campaigns and agency/vendor relationships across digital, print, outdoor, and any other required channel
• Evaluate campaign results against revenue, cost of sale, conversion, and audience-acquisition goals.
• Lead audience development and partnerships that expand reach and ticket sales.
• Set priorities for Production Partners, Community Nights, business partnerships, influencer collaborations, and outreach executed by the Promotions Partners Associate.
• Partner with the Marketing Operations & CRM Manager and the database and systems specialist on audience segmentation, targeted lists, campaign tracking, attribution, and reporting.
• Develop promotional offers and advertising agreements; secure Director approval for significant discounts, cash expenditures, ticket-inventory exchanges, or comp commitments.
• Supervise the Social Media Manager, Public Relations Associate, Promotions Partners Associate, and Marketing Assistant.

Requirements

• 5+ years of progressively responsible marketing experience; live entertainment or performing-arts experience strongly preferred.
• Strong understanding of performing-arts marketing, ticket sales, paid advertising, audience segmentation, and direct-response campaigns.
• Demonstrated ability to interpret sales and campaign data, manage budgets, and translate findings into actions that improve revenue and cost of sale.
• Strong project management skills, with the ability to manage multiple productions, competing deadlines, and staff priorities.
• Excellent writing, presentation, vendor-management, and cross-departmental collaboration skills.
• Experience with Tessitura or a comparable ticketing/CRM system and digital advertising platforms strongly preferred.

Preferred

• Multilingual candidates are also strongly encouraged to apply.

Benefits

• 401(k) after first year employment