Responsibilities

• Assist in the creation, management, and optimization of paid search campaigns across Google Ads and Microsoft Advertising , with a primary focus on Google Search and Shopping.
• Build, manage, and optimize complex campaign structures across large budgets while ensuring accuracy and efficiency.
• Monitor campaign performance daily, identifying trends and translating insights into actionable recommendations to improve ROAS and overall account performance.
• Conduct keyword research, search query analysis, and negative keyword mining to maximize campaign efficiency.
• Develop compelling ad copy aligned with Dermstore's brand voice and campaign objectives.
• Support weekly launches of new brands, products, and promotional campaigns.
• Perform regular account health checks, identifying opportunities for optimization, expansion, and testing.
• Assist with reporting by preparing weekly and monthly performance updates, providing context and actionable insights.
• Collaborate closely with SEO, Ecommerce, Brand, Creative, and Analytics teams to ensure integrated campaign execution.
• Stay informed on the latest developments in paid search, automation, bidding strategies, and digital advertising best practices.

Requirements

• Experience creating and managing campaigns within Google Ads , with exposure to Microsoft Advertising .
• Experience managing Google Shopping campaigns and an understanding of bidding platforms such as SA360 is preferred.
• Strong analytical skills with the ability to interpret data and make informed optimization decisions.
• Excellent organizational skills with exceptional attention to detail, particularly when managing complex campaign builds and large budgets.
• Advanced proficiency in Excel and confidence working with large datasets.
• A proactive, curious mindset with a willingness to learn and continuously improve.
• Strong communication skills and the ability to collaborate effectively with internal stakeholders.
• Ability to manage multiple priorities in a fast-paced environment while meeting deadlines.
• A passion for digital marketing, ecommerce, and the beauty industry.

Preferred

• Experience managing Google Shopping campaigns and an understanding of bidding platforms such as SA360 is preferred.

Benefits

• Medical, Dental, Vision plans
• 401K matched up to 5%
• Generous PTO (Paid Time Off)
• Short and long-term disability
• Summer Fridays
• Exclusive employee discounts off THG Brands
• Many more...