Assistant Manager, Social Media

Responsibilities

• Own day-to-day community management across Instagram, TikTok, Broadcast Channel, and other organic social platforms, responding to comments, DMs, mentions, and relevant off-platform conversations with a thoughtful, elevated, and on-brand voice.
• Lead day-to-day organic social publishing across platforms, coordinating closely with the Social Content subteam on asset handoffs and ensuring content goes live accurately and on time while maintaining platform best practices and brand standards.
• Conduct daily community sweeps, on and off channel, to identify product questions, customer feedback, emerging conversations, and opportunities to engage meaningfully with our audience.
• Build trusted relationships with community members through thoughtful, personalized interactions that reinforce Tatcha’s brand voice, values, and commitment to care.
• Partner with Team Love (Customer Care) to address escalated customer inquiries and provide accurate product recommendations.
• Monitor sentiment and emerging issues in real time, proactively flagging potential risks or crisis conversations and escalating to the appropriate internal teams.
• Identify opportunities to surprise and delight community members, strengthening brand love and advocacy.
• Partner closely with the Influencer team to identify brand superfans and integrate UGC into content strategy.
• Own the development and execution of Broadcast Channel programming and activations designed to deepen engagement, strengthen brand affinity, and cultivate a sense of insider community.
• Act as the real-time eyes and ears of the brand on social, identifying recurring themes, consumer sentiment, product feedback, cultural conversations, and emerging audience interests.

Requirements

• 3-5+ years of experience in social media, community management, influencer or brand marketing, or a related field, preferably within beauty, skincare, or luxury.
• Strong understanding of Instagram, TikTok, and emerging social platforms, with an eye for engagement and trendspotting.
• Experience partnering cross-functionally with Customer Care, Influencer, Brand Marketing, Product Development, and E-Commerce teams with strong collaboration skills.
• Exceptional written communication skills with the ability to adapt brand voice across various touchpoints.
• Strong analytical instincts and comfort working with performance data, including the ability to identify patterns, draw insights, and translate data into actionable recommendations.
• Experience using social media management or social listening platforms (e.g., Dash Social, Meltwater, or similar) is a plus.
• Highly organized with excellent project-management skills, strong attention to detail, and follow-through.
• Comfortable taking initiative and able to thrive in a fast-paced environment.
• Comfortable navigating real-time brand interactions, sensitive customer conversations, and potential issues with professionalism, empathy, and sound judgment.
• Passion for skincare, beauty, and brand storytelling, with a customer-first mindset.

Benefits

• Tatcha offers a competitive benefits package to eligible employees, including medical insurance, dental insurance, vision insurance, life insurance, accident insurance, critical illness insurance, disability insurance, retirement savings plans and company match, paid family leave, education-related programs, paid time off, and paid holidays.