Assistant Director of Internal Communications

Responsibilities

• Internal Communications Strategy and Governance – 50% - Partners with the senior director to develop, evaluate and implement the University’s internal communications strategy.
• - Administers internal mass communication policy, criteria and processes, including reviewing requests to communicate with large or cross-functional audiences and recommending improvements to communications standards and practices.
• - Provides strategic direction on audience, message, timing, sender and channel based on relevance, urgency, communication volume and institutional priorities.
• - Serves as the University Communications and Marketing business owner for Marketing Cloud Engagement, CRM platform and other enterprise communication systems, helping establish communication priorities, business requirements and governance in alignment with relevant law, policies and best practices.
• - Collaborates with platform administrators within Information Technology Services and Digital Strategy to implement business rules, platform improvements, user adoption and training.
• - Coordinates with communicators across colleges, schools and branches to improve alignment, reduce duplication and clarify institutional and departmental communication responsibilities.
• - Develops and maintains criteria documents, toolkits, reference materials and other resources to assist campus leaders and communicators in effective strategic communication.
• - Uses platform analytics, research and audience feedback to evaluate communication effectiveness and recommend improvements.
• Internal Communication Content and Channel Oversight – 30%
• - Provides strategic and editorial direction for the Early Bird employee newsletter and website, Faculty-Staff Hub and other UCM-managed internal channels.

Requirements

• Bachelor's degree in communications, journalism, public relations, marketing or a related field.
• At least five years of progressively responsible professional experience in communications, public relations, marketing or a related field.
• Demonstrated experience developing, implementing and evaluating strategic communications plans that support organizational goals and engage multiple audiences.
• Experience managing digital communications platforms, such as content management systems, email marketing platforms, employee intranets or other internal communications channels.
• Experience developing or implementing communications processes, standards, guidelines or governance practices to support effective and coordinated communications.
• Experience using audience insights, engagement metrics and other data to evaluate communications effectiveness and inform strategic decisions.
• Strong written, verbal and interpersonal communication skills, including the ability to translate complex information into clear, accessible and engaging communications.
• Experience coordinating communications projects, managing competing priorities and guiding work across multiple teams or stakeholders.
• Important Note: Successful applicants will ensure their cover letters and resumes clearly demonstrate that their work experience describes how they meet ALL required qualifications.

Preferred

• At least seven years of progressively responsible communications experience, including three years developing and executing internal communications strategies in a large or complex organization.
• Experience supervising employees, providing editorial or strategic direction and supporting professional development.
• Experience leading organizational change initiatives, communications transformation projects or the implementation of new communications systems and processes.
• Experience establishing or administering internal communications governance, including policies, approval processes, audience segmentation, distribution standards or channel management.
• Advanced knowledge of enterprise communications platforms, such as Salesforce Marketing Cloud, WordPress, Microsoft 365, employee intranets, CRM platforms or comparable systems.
• Experience developing integrated communications strategies across multiple channels, including email, web, collaboration platforms and digital signage.
• Experience advising senior leadership on employee communications, organizational change and crisis communications.
• Experience overseeing content operations, including employee news, content planning, editorial calendars and publishing workflows.
• Experience working in higher education, government, nonprofit organizations or other large, decentralized institutions.

Benefits

• The University’s benefits package is comprehensive and offers medical, vision and dental, free RTD pass, tuition reimbursement, as well as a life and supplemental insurance plans, retirement plans and other programs, such as access to a long-term disability (LTD) plan.