Assistant Brand Manager

Responsibilities

• Brand Marketing Support
• Assist in developing and executing annual brand plans
• Develop and maintain key selling tools including but not limited to: point-of-sale templates, accolade support, sell sheets, brand decks, chain presentations, and merchandising/wearable items
• Partner with marketing, trade marketing, and sales teams to support execution of brand initiatives and identify opportunities to enhance effectiveness
• Represent Bogle brands in sales blitzes, surveys, consumer events and/or other market work at least 2-3 times annually
• Responsible for brand’s social media calendar, working closely with Digital Marketing to analyze performance and recommend strategies to maximize consumer reach and engagement
• Analyze depletion reports and scan data (Nielsen/iDig) to identify trends, opportunities, and areas of focus
• Prepare monthly and quarterly brand performance reports
• Analyze digital ad campaigns and make recommendations to improve effectiveness and develop best practices
• Support new product launches by creating marketing programs and maintaining digital asset management platform collections and assets

Requirements

• Bachelor’s degree in marketing, business, communications, or related field
• 2–4 years of marketing experience; wine, spirits, beverage, or CPG experience preferred
• Interest in the California wine industry and consumer beverage trends
• Familiarity with the U.S. three-tier distribution system preferred
• Proficiency in Microsoft Office, including Excel, PowerPoint, and Teams; experience with depletion and/or scan data preferred
• Valid driver’s license and ability to be insured by the company’s insurance provider

Benefits

• Employer-sponsored medical, dental, and vision plans, voluntary supplemental plans, 401(k) employer-match, Paid Time Off, paid holidays, employee discounts, and more.