APP STORE OPTIMIZATION SPECIALIST
CELLA
USA (Remote)
$35/hr - $45/hrIn-houseContractSenior level3+ years exp.
8 days ago
App Store Optimization Specialist
Boston, MA (Remote)
$90K/yr – $112K/yrMid Level3+ years expFull time
Posted 5 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the app store optimization engine for organic growth and conversions across listings, coordinating metadata, keywords, and asset refreshes while aligning with product launches and campaigns.
- Own listing optimization cycles across metadata and assets to drive installs and conversion.
- Track rankings, organic growth, and competitor activity to surface opportunities and risks for the roadmap.
- Collaborate with Creative, Marketing, Analytics, and Engineering to land experiments and seasonal updates that move the metrics.
Job Description
Responsibilities
- Execute App Store Optimization initiatives across app listings, including metadata updates, keyword optimization, and creative asset refreshes.
- Conduct keyword research, competitive analysis, and market assessments to identify opportunities to improve visibility and organic acquisition.
- Support experimentation efforts by setting up, quality checking, monitoring, and analyzing A/B tests across app store listings.
- Analyze performance metrics, including installs, conversion rates, keyword rankings, and organic growth trends, and translate findings into actionable recommendations.
- Partner with Creative, Marketing, Analytics, and Engineering teams to implement optimization strategies and support business priorities.
- Maintain app store listings to align with seasonal campaigns, app releases, feature launches, promotions, and evolving customer needs.
- Monitor app store algorithm changes, industry trends, and competitor activity to identify emerging opportunities and risks.
- Track and report on key performance indicators, helping measure the impact of optimization initiatives and inform future strategy.
DraftKings
It's simple, we believe life is more fun when you're in on the action. For that reason, we’re committed to responsibly creating the world’s favorite games and betting experiences.At DraftKings, The Crown Is Yours. We are driven by the thrill of the future and the pull of possibility. As an original, continuous gamechanger, we’re shaping the present and future of sports entertainment and digital experiences, leading the way into new markets with new products, and providing the ultimate experience to our customers. Here, we believe in the power and impact that comes from innovation, collaboration, and a winning culture. We’re a strong and dedicated global team of 4,000+ teammates driven to achieve great things. From your very first day, you’ll be part of an amazing culture that welcomes your ideas, champions your growth, and values you for you. Ready to own what’s next?
