Responsibilities

• Develop and execute mobile app growth strategies to drive customer acquisition, engagement, retention, and lifetime value.
• Own paid app install campaigns across platforms including Meta, Google, and Apple Search Ads, optimizing performance and investment effectiveness.
• Manage app store optimization (ASO) efforts across the Apple App Store and Google Play Store, including testing creative assets, refining messaging, and enhancing discoverability.
• Define and monitor key performance indicators (KPIs) related to app installs, attribution, customer engagement, retention, and monetization.
• Manage mobile measurement infrastructure and attribution strategies, including partnerships with mobile measurement providers and tracking technologies.
• Lead app-focused promotional strategies, install incentives, and exclusive customer offers to improve acquisition and engagement.
• Partner with Marketing, Product, Analytics, Digital Experience, and external vendors to execute integrated growth initiatives.
• Influence mobile product experiences, including onboarding, push notifications, deep linking, and customer lifecycle initiatives.
• Build performance reporting and deliver meaningful insights, recommendations, and business cases to stakeholders and leadership teams.
• Identify opportunities to optimize customer acquisition investments and improve overall app marketing effectiveness.

Requirements

• Bachelor's degree in Marketing, Business, Analytics, Communications, or a related field.
• 5+ years of experience in digital marketing, growth marketing, mobile marketing, product marketing, or a related discipline.
• Hands-on experience managing paid acquisition campaigns across platforms such as Meta, Google, and Apple Search Ads.
• Experience with mobile attribution tools, measurement frameworks, and attribution methodologies.
• Proven ability to manage complex cross-functional programs spanning Marketing, Product, Analytics, and Technology teams.
• Strong understanding of app lifecycle marketing, including acquisition, onboarding, engagement, and retention strategies.
• Experience with analytics and reporting platforms such as Adobe Analytics, Tableau, or similar tools.
• Experience managing external agencies, vendors, and strategic partners.
• Advanced Microsoft Excel skills including reporting, pivot tables, and data analysis.
• Strong business communication, presentation, and stakeholder management skills.

Preferred

• Experience supporting ecommerce, retail, or B2B business environments.
• Direct experience leading mobile app growth, user acquisition, or engagement programs for consumer-facing applications.
• Experience with App Store Optimization (ASO) platforms, testing methodologies, and best practices.
• Experience managing acquisition budgets, forecasting performance, and evaluating ROI.
• Knowledge of customer lifecycle marketing, segmentation strategies, and retention programs.
• Experience designing and interpreting A/B tests and experimentation frameworks.
• Understanding of mobile privacy frameworks, SKAdNetwork, conversion tracking, postbacks, and mobile measurement trends.
• Experience influencing product roadmaps based on marketing insights, user behavior, and performance data.
• Advanced proficiency with analytics and data visualization platforms such as Adobe Analytics, Google Analytics, Tableau, Power BI, Looker, or similar tools.

Benefits

• Bonus plan and generous amount of paid time off, including one Floating Holiday each year
• Flexible work arrangements, including flexible work hours
• 401(k) plan with company match, medical, dental, vision, life and disability insurance with many more optional benefits
• Associate store discount and more perks (discounts on mobile plans, movie tickets, etc.)