Analytical Lead, Online Food Delivery Advertising

Responsibilities

• Partner with Sales and advertisers to understand customer objectives and provide proactive, full customer-lifecycle insights, turning performance data and audience insights into strategic recommendations for Uber's highest-priority/ -revenue driving clients
• Design client-specific measurement & analytics roadmaps that include audience and data collaboration strategies, controlled 1P/ 3P experiments and incrementality tests to validate advertiser hypotheses, prove ROI, and compel increased investment in Uber Ads
• Deliver polished presentations and recommendations that frame complex analytics as clear business impact and ROI
• Conduct regular and bespoke analyses and insights for some of the world's largest advertisers to drive growth across advertiser KPIs and help them grow their businesses with Uber
• Exhibit deep analytical ability, and develop great expertise in Uber's proprietary metrics, working to constantly evolve how we analyze and communicate data driven insights to our advertisers

Requirements

• 5+ years experience in data analytics, data science, measurement and insights, advertising, AdTech, consulting or similar industries
• Bachelor's degree, preferably in mathematics, statistics, economics, computer science, operational research or similar quantitative field
• Proficient in SQL

Preferred

• Python expertise
• Working knowledge of applied statistics and modeling (hypothesis testing, regression, confidence intervals) used to measure campaign lift and ROI
• Knowledge of brand lift and attention driven measurement
• Experience designing and analyzing A/B tests and other controlled experiments
• Experience presenting to executive audiences
• Experience working with large OFD (online food delivery) customers in a digital advertising organization
• Intermediate to advanced skills in data analysis (e.g. MS Excel / Google Sheets / Python), story-telling (e.g. providing actionable insights based on analysis), advanced data querying (e.g. SQL), leveraging data visualization tools (e.g., Looker, Google Data Studio, Tableau)
• Experience with marketing / advertising measurement, analytics, and reporting within an advertising agency/consulting
• Experience with online advertising, targeting and measurement systems and methodologies (ad servers, DSPs, DMPs, etc.)
• Experience with 3rd party measurement studies (brand lift, sales lift, foot-traffic, etc.)

Benefits

• Offices remain key to collaboration and Uber's culture. Unless approved for full remote work, employees must spend at least 50% of their time in-office. Some roles, like those at greenlight hubs, require full-time in-office presence. Ask your Recruiter for details about this role's requirements.