Analyst/Senior Analyst, Customer Marketing (Marketing Analytics, Bangkok Based, Relocation provided)

San Diego, CA (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Drive data-driven experimentation and modeling to optimize campaigns and influence product decisions.

  • Must-have: Own experimentation and modeling work with clear impact signals.
  • Standout: Cross-functional collaboration to implement learnings at scale.

Job Description

Responsibilities

  • Experimentation and optimizing campaign performance: Experiment with ads/campaign structures and bidding& pricing strategies on partners such as Google, Bing, Tripadvisor, Trivago and other search engines. Adapt to new product features and roll out changes from successful tests.
  • Modeling: Analyze vast amounts of data generated by experiments, develop predictive models using data science techniques (eg. understanding impact on bookings from large scale TV campaigns or demand elasticity from pricing optimization) and liaise with product teams on implementation roadmap
  • Reporting, analysis and insights: Building dashboards to track performance, derive insights, understand growth levers and communicate recommendations via presentations to stakeholders

Requirements

  • Bachelor’s degree or higher from top university in a quantitative subject (computer science, mathematics, engineering business or science)
  • Excellent verbal and written communication skills in English
  • 2+ years experience in data crunching from top-tier consulting, investment banking, private equity or strategy/business for a fast-growing globaltech company
  • Experience in one or more data analysis packages or databases, eg., SAS, R, SPSS, Python, VBA, SQL and visualization tools, eg. Tableau, Power BI
  • Ability to move fast and be efficient, making decisions on objective evidence rather than subjective gut feel
  • Innate desire to take ownership, make an impact and influence outcomes
  • Excellent organizational skills, attention to detail and ability to work independently

Preferred

  • Experience in digital marketing or ecommerce
  • Experience with A/B testing and other testing metrics
  • Strong presentation and negotiation skills
  • Skills that foster collaboration and team spirit
Agoda logo

Agoda

At Agoda, we bridge the world through travel. We aim to make it easy and rewarding for more travelers to explore and experience the amazing world we live in. We do so by enabling more people to see the world for less – with our best-value deals across our 6,000,000+ hotels and holiday properties, 130,000+ flight routes, 360,000+ activities, and more. Agoda was founded in 2005 in Thailand by two lifelong friends with a shared passion for travel. Today, Agoda is part of Booking Holdings [BKNG], and we have more than 7,000 employees from 90 nationalities in offices across Asia Pacific, the Middle East, Europe, and the Americas. In every department – from engineering to customer support – you’ll find that data and technology are at the heart of our culture. There’s never a boring day at Agoda as we aim to make travel hassle-free for everyone. If you’re ready to begin your best journey with us and help us build travel for the world, join us. For properties seeking partnership with Agoda, visit https://connect.agoda.com

Founded in 2005
Singapore, SGP
9.6K employees (528 in marketing)

Traffic Signals

Monthly Visitors
174.7K
Monthly Google Ads Budget
$453.2K
Traffic Source Mix
Search
35.7%
Direct
34.2%
Referral
8.5%
Social
20.8%
Paid
0.6%

Headcount Trend

Current headcount: ~9.7K

Marketing Team

Marketing Team Size
350 (4% of company)
Median Career Experience
2 years
Median Tenure
1.8 years

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