Analyst, Paid Social Media

Responsibilities

• Support day-to-day execution and optimization of paid social campaigns across leading platforms, ensuring alignment with client objectives and best practices
• Assist in developing and activating paid social strategies, including campaign setup, QA, pacing, and performance monitoring
• Analyze campaign performance data to identify trends, insights, and optimization opportunities across targeting, creative, bidding, and budgets
• Partner with the Paid Social Manager to help deliver strategic recommendations and ongoing channel expertise
• Contribute to campaign reporting by tracking key performance metrics and translating data into clear, actionable insights
• Support customer, media, brand, and market research efforts that uncover new opportunities and inform future strategies
• Facilitate knowledge-sharing of results, learnings, and insights with internal teams to drive continuous improvement
• Collaborate effectively with internal stakeholders across strategy, analytics, and account teams to support integrated media efforts
• Leverage emerging platform tools and AI-assisted capabilities (e.g., automated bidding, creative testing, and performance insights) where appropriate to enhance efficiency and optimization

Requirements

• 6+ months of hands-on experience supporting paid social campaign development, management, or optimization
• Familiarity with major paid social platforms such as Meta (Facebook/Instagram), TikTok, and similar ecosystems
• Digital media operations or agency experience preferred
• Strong analytical and quantitative skills, with the ability to interpret performance data and identify meaningful insights
• Experience working within native platform tools or third-party technologies (e.g., APIs, reporting or activation tools)
• Proactive, resourceful, and intellectually curious, with the ability to work independently and collaboratively
• Strong organizational, communication, and time-management skills
• Proficiency in Microsoft Office, with intermediate to advanced Excel skills (e.g., formulas, pivot tables, data manipulation)
• Bachelor’s degree preferred

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances