Field Marketing Lead
Ketch
Chicago, IL (Remote)
$90K/yr - $120K/yrIn-houseFull-timeMid level2+ years exp.
21 hrs ago
AMER Field Marketing Manager - Workvivo
USA (Hybrid)
$77K/yr – $186K/yrMid Level5+ years expFull time
Posted 17 hrs ago
Job Summary
Owns regional field marketing and pipeline generation for the USA with support for LATAM; leads account-based programs, calendars, budgets, and cross-functional collaboration to drive demand and attribution.
- Own pipeline generation and acceleration for USA
- Partner with Sales, SDR, and Rev Ops for coordinated follow-up and attribution
- Manage regional field and events budget for ROI
Job Description
Responsibilities
- Executing tiered account-based field marketing programs across strategic US accounts, account clusters, and broader market segments
- Building and managing regional field calendars in partnership with Sales and Sales Development leadership, tailored to account priority and deal stage
- Owning pipeline generation and acceleration for the USA region as the primary focus, with additional support for the LATAM region (specifically Mexico and Brazil), reporting performance against demand channel standards
- Managing regional field and events budget, optimizing for pipeline efficiency and return on investment
- Partnering with Sales Development, Sales, and Revenue Operations to ensure coordinated follow-up and attribution across all account tiers
Requirements
- Bring 5+ years of experience in field marketing, account-based marketing, or integrated marketing within B2B SaaS or enterprise technology
- Execute tiered account-based marketing programs including one-to-one strategic account programs, one-to-few cluster programs, and one-to-many scaled programs
- Demonstrate pipeline efficiency and contribution, reporting on pipeline per dollar and business impact metrics
- Manage regional marketing budgets and report pipeline performance to senior leadership
- Collaborate across Sales, Sales Development, and Demand Generation teams to align field programs with revenue goals
- Present performance data and strategic recommendations to senior stakeholders
- Have experience in SaaS, B2B technology, HR tech, employee experience, or adjacent categories
- Travel regularly within the United States to support field programs and account engagement, with a presence in the Boston office twice per week.
Benefits
- As part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Click Learn for more information.
Zoom
Bring teams together, reimagine workspaces, engage new audiences, and delight your customers –– all on the Zoom AI-first work platform you know and love. 💙Zoomies help people stay connected so they can get more done together. We set out on a mission to make video communications frictionless and secure by building the world’s best video product for the enterprise, but we didn’t stop there. With products like AI Companion, Team Chat, Contact Center, Phone, Events, Rooms, Webinar, Contact Center and more, we bring innovation to a wide variety of customers, from the conference room to the classroom, from doctor’s offices to financial institutions to government agencies, from global brands to small businesses.We do what we do because of our core value of Care: care for our community, our customers, our company, our teammates, and ourselves. Our global employees help our customers meet happier, communicate better, and create meaningful connections the world over. Zoomies are problem-solvers and self-starters, working hard to get results and moving quickly to design solutions with our customers and users in mind. Here, you'll find room to grow with opportunities to stretch your skills and advance your career in a collaborative, growth-focused environment.Learn more about careers at Zoom by visiting our careers site: https://careers.zoom.us/home
Salaries
Posted range
$77K/yr – $186K/yr
Taken straight from the job posting.
Field Marketing median pay in the United States
Most pay falls between $78K and $142K. Based on 1,091 salaries.
Marketing Team
Median Career Experience
11 years
Median Tenure
2.5 years
Marketing Roles Posted (Last 30 Days)
3
People
HR / Recruitment
Marketing Leadership
Catherine Truong
Senior Partner Marketing Manager, Channel
At the company for 4 years 11 months
David Tice
Technical SEO Manager
At the company for 2 years 4 months
Lindsay Schott
Integrated Marketing Manager, Global
At the company for 9 years 7 months
Shani Becker
Manager, Integrated Marketing
At the company for 4 years 10 months
Funding
Total Funding
$276M
Last Raise
$130M
Post IPO Equity, 4 years ago
Funding History
- Nov 2021Post IPO Equity • $130M
- Apr 2019Post IPO Equity
- Jan 2017Series D • $100M
Traffic Signals
Monthly Visitors
25M
Monthly Google Ads Budget
$1.7M
Traffic Source Mix
Search
35.5%
Direct
53.2%
Referral
10.7%
Social
0.3%
Paid
0.3%
Headcount Trend
Current headcount: ~12.8K
Links
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