Field Marketing Lead

Responsibilities

• Event and conference research
• Research industry conferences, regional events, and sponsorship opportunities across privacy, legal, security, marketing, and advertising. Track dates, cost, audience, speaking options, and past attendee profiles.
• Maintain a master event calendar with a scored view of each opportunity: audience fit, cost, timing, and expected return.
• Watch which events competitors, partners, and target accounts attend and speak at.
• Recommend where Ketch should show up, and where it should pass, with a short rationale for the CMO.
• Customer and pipeline analysis
• Analyze Ketch's customers and pipeline by industry, company size, region, and buyer role to see where our best accounts and buyers are concentrated.
• Match those findings to event audiences so event choices follow the accounts we want to meet.
• Review past event results with RevOps (accounts met, meetings, pipeline influenced, cost) and carry the lessons into the next quarter's plan.
• Turn the analysis into event strategy: which events, which formats (booth, dinner, speaking slot, partner event), which regions, and which audiences.

Requirements

• 2-4 years of experience in field marketing, event marketing, or event coordination, ideally in B2B software or services.
• A natural host: you have an eye for great venues and menus, you notice when a guest needs a hand or an introduction, and you care whether people are having a good time.
• Proven ability to run multiple events at once and hit deadlines without dropping details.
• Comfort managing budgets, vendor contracts, and negotiations.
• Excellent written and verbal communication, including confidence working with Account Executives, executives, partners, and vendors.
• Willingness to travel approximately 25% of the time to make sure the show runs smoothly on site.

Preferred

• Experience with privacy, security, data governance, martech/adtech, or compliance-adjacent SaaS events.
• Experience with executive dinners, ABM-driven events, or sponsor and speaker programs at industry conferences.
• Experience working with agency or consultancy partners on co-hosted events.
• Bachelor's degree in marketing, communications, event management, or a related field, or equivalent experience.

Benefits

• Competitive medical, dental, and vision coverage, with 100% of premiums paid for US-based full-time employees
• Unlimited PTO
• 10 paid company holidays
• Paid parental leave
• Remote-friendly with flexible scheduling built around core collaboration hours
• Commuter benefits for office-based employees
• Equity