Director, Field Marketing

Responsibilities

• Own North America Field Marketing strategy and execution, aligning investments, campaigns, and programs to qualified pipeline, revenue, and growth objectives.
• Partner closely with Sales, Channel, SDR, Alliance, Product Marketing, and Marketing Operations leadership to develop integrated territory, vertical, partner, and account-based growth plans.
• Lead quarterly and annual planning processes, ensuring investments are allocated toward activities that produce measurable business outcomes and return on investment.
• Establish a performance-driven operating model focused on MQL, SQL, Qualified Opportunity, Pipeline, and Revenue contribution rather than activity volume.
• Drive accountability through data-driven decision making, identifying funnel friction, conversion gaps, and opportunities to improve performance across the buyer journey.
• Develop scalable processes that leverage AI, automation, predictive analytics, and reporting to improve team productivity, campaign effectiveness, and decision quality.
• Oversee field, partner, alliance, executive engagement, ABM, and regional growth programs with a focus on increasing buying-group penetration, pipeline progression, and revenue impact.
• Continuously evaluate program effectiveness and investment allocation, making recommendations to increase funding for top-performing activities and reduce funding for underperforming tactics.
• Establish closed-loop feedback mechanisms between the field and marketing teams to ensure campaigns, messaging, content, and sales plays are resonating with target audiences and driving business outcomes. Translate field insights, buyer feedback, and performance trends into data-driven recommendations that improve conversion rates, buying-group engagement, qualified pipeline creation, and revenue impact.
• Serve as the voice of the field by helping Product Marketing, Marketing Operations, and Revenue Marketing understand what is and is not working in prospect and customer conversations, sales motions, partner engagements, and campaign execution.

Requirements

• - 1 0+ years of experience in Field Marketing, Revenue Marketing, Demand Generation, Channel Marketing, or related B2B marketing disciplines.
• - 5+ years of experience managing teams of four or more direct reports.
• - Proven experience driving qualified pipeline creation and revenue growth in partnership with Sales, SDR, and Channel organizations.
• - Experience leading regional, enterprise, ABM, partner, and alliance marketing strategies.
• - Strong analytical skills with experience using data to guide investment decisions, resource allocation, and business planning.
• - Experience managing multimillion-dollar budgets and demonstrating measurable return on investment.
• - Familiarity with modern marketing technologies including CRM, marketing automation, intent platforms, ABM platforms, analytics tools, and AI-powered solutions.
• - Demonstrated success leading and developing high-performing teams in fast-paced, high-growth environments.

Preferred

• Cybersecurity or high-growth SaaS experience a plus.

Benefits

• Equity for all employees
• Flexible time off and paid volunteer days
• 401(k) contribution and matching
• Training and career development programs
• Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services
• Robust Employee Assistance Program (EAP) with mental health services
• Fertility support and paid parental leave