Community Liaison / Home Care Marketer

Responsibilities

• Community Outreach and Business Development
• Build and maintain relationships with referral sources: hospitals, skilled nursing and rehab facilities, assisted living and senior living communities, home health and hospice agencies, physician offices, case managers, social workers, discharge planners, elder law attorneys and senior centers
• Plan and complete a weekly schedule of in-person visits, drop-ins, in-services and lunch and learns
• Represent ComForCare at health fairs, senior expos, chamber events and community networking groups
• Identify new referral opportunities in San Jose and surrounding South Bay communities
• Track all outreach activity, leads and referrals in our CRM and report results weekly
• Family and Client Engagement
• Respond to inquiries from families and guide them through how in-home care works
• Conduct in-home consultations and assessments alongside the care team to match clients with the right level of care
• Follow up with families and referral partners after start of care to make sure expectations are being met

Requirements

• 2+ years of experience in sales, business development, community outreach or marketing, ideally in home care, home health, hospice, senior living or another healthcare setting
• Existing relationships with healthcare referral sources in Santa Clara County are a strong plus
• Comfortable with social media for business, including Facebook, Instagram, LinkedIn and Google Business Profile, and basic design tools such as Canva
• Warm, confident communicator who can speak with a hospital discharge planner in the morning and a worried adult daughter in the afternoon
• Organized and self-directed; you manage your own calendar and territory
• Valid California driver's license, reliable vehicle and auto insurance
• Bilingual in Spanish, Vietnamese, Mandarin or Tagalog is a plus
• Bachelor's degree in marketing, communications, healthcare administration, social work or a related field preferred, or equivalent experience

Benefits

• Health insurance
• Paid time off
• Training & development
• 401(k)
• Bonus based on performance
• Flexible schedule