Alliance GTM Lead, Adobe - Content Supply Chain

Responsibilities

• Define and build joint solution offerings combining WPP Open and Adobe DX (AEM, Workfront, GenStudio, Firefly)
• Develop solution architecture patterns for Content Supply Chain implementations
• Create packaged offerings with clear scope, pricing frameworks, and delivery approaches
• Collaborate with WPP Open product teams on integration requirements and roadmap
• Document solution specifications and technical requirements
• Guide VML's Customer Zero implementation as reference for CSC solutions
• Advise client teams on solution design and implementation approach
• Participate in executive briefings and solution workshops with key prospects
• Develop referenceable case studies and proof points from implementations
• Provide technical guidance on complex integration scenarios

Requirements

• 12-15+ years of experience in enterprise technology, with deep expertise in content management, DAM, or marketing operations
• Strong understanding of content supply chain challenges and enterprise content workflows
• Experience with Adobe Experience Cloud (AEM, Workfront, or related solutions)
• Track record of building and taking solutions to market
• Ability to translate technical capabilities into business value propositions
• Strong executive presence and ability to lead client workshops
• Background in professional services, consulting, or enterprise software

Preferred

• Experience with WPP Open or similar enterprise content platforms
• Prior Adobe partner ecosystem experience
• Familiarity with Adobe GenStudio, Firefly, or AI-powered content tools
• Experience building joint GTM offerings with technology partners
• Background in agency or holding company environments
• Bachelor's degree; MBA or technical degree a plus

Benefits

• The base salary range for this position at the time of this posting is USD 100,000 - 230,000. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.