Responsibilities

• Drive customer engagement and site discoverability by writing and managing authoritative web content.
• This role will be a key member of the Digital Presence Team , which is responsible for the presentation and performance of Gopher Sport and its family of brands across a broad set of digital channels including search, display, social, video, and AI. The AI/SEO Copywriter role will be an ideal fit if you:
• - Have a proven ability to author digital content that drives discoverability in search and AI-generated results.
• - Seek opportunities to learn about new industries, brands, and products
• - Enjoy tracking the quantitative effects of the content you produce.
• - Enjoy collaborating with and contributing to a highly accountable team that sets lofty goals and strives to exceed expectations.
• - Have a proven ability to work independently and use a common-sense approach to proactively solve problems.
• - Welcome the opportunity to join a new team and help shape its culture and processes
• What will you be doing?
• - Producing New Web Content: Research new subject areas, produce new authoritative content, format to maximize discoverability in search and AI-generated results, and launch content to websites on time.

Requirements

• BA/BS in Marketing, English, or related degree. Focus or coursework on digital marketing preferred.
• 1+ years managing SEO/GEO initiatives with track record of performance improvement.
• Proficient writer with proven experience writing useful, highly-discoverable web content across a diverse set of products and industries.
• Experience with Excel using low to mid-level functions (xlookups, powerpivots, etc.) preferred.
• Experience in a B-to-I or B-to-B marketing/advertising department preferred.

Benefits

• Youll get satisfaction knowing youre helping millions of kids around the world have fun and become more active and healthy. Plus, youll get a competitive compensation and benefit package, including traditional and HSA Health Insurance options, Vision, 3 weeks of Paid Time Off accrued the first year, 3 weeks of remote work flexible hours, 8 company paid holidays, profit sharing, 401K, a Lifestyle Spending Account, tuition reimbursement, product discounts, an onsite fitness center and so much more!