AI Marketing Operations Manager

San Francisco, CA (Hybrid)

$140K/yr – $190K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Drive marketing operations by building and optimizing the HubSpot-based stack, lifecycle infrastructure, and data flows for a growing startup.

  • Own the marketing ops tech stack end-to-end
  • Must-have: HubSpot expert with workflows, lifecycle stages, reporting, and integrations
  • Standout: Builder mindset creating scalable ops foundations from zero to scale, with AI tooling

Job Description

Responsibilities

  • Own the marketing ops tech stack end-to-end, with HubSpot as the foundation - from initial buildout to ongoing optimization
  • Design and implement lifecycle marketing infrastructure: lead scoring, nurture flows, segmentation, and lifecycle stage definitions
  • Partner closely with RevOps to align on funnel definitions, handoff criteria, attribution models, and reporting
  • Build and maintain campaign operations workflows - UTM governance, list management, form strategy, and data hygiene
  • Own marketing performance reporting and dashboards, giving the team clear visibility into pipeline contribution, channel performance, and campaign ROI
  • GTM Engineering: build lightweight automations and integrations that connect marketing tools, enrich data, and eliminate manual work - using tools like Clay, Zapier, n8n, or custom API workflows
  • Use AI-powered tooling to scale personalization, automate outreach sequences, and accelerate campaign execution
  • Build and maintain data pipelines that keep HubSpot clean and in sync with the rest of the stack (Salesforce, Segment, warehouse, etc.)
  • Establish the processes and documentation that will scale with the team as we grow
  • Evaluate and manage marketing tools and integrations across the stack

Requirements

  • 3–6 years of marketing operations experience, with at least one role at an early-stage or growth-stage startup
  • HubSpot expert - you know the platform deeply, including workflows, lifecycle stages, custom properties, reporting, and integrations
  • Proven experience building lifecycle marketing programs: lead nurture, onboarding sequences, re-engagement, and more
  • Hands-on GTM engineering experience - you've built automations, worked with APIs, handled complex enrichment, and connected tools without always needing an engineer.
  • Hands-on experience working with or alongside a RevOps function - you understand the full funnel and speak both marketing and sales
  • You've built marketing ops foundations before - not inherited a mature system, but actually stood one up
  • Strong analytical instincts; comfortable in spreadsheets and BI tools, and fluent in funnel metrics
  • Detail-oriented, process-driven, and able to work autonomously in a fast-moving environment
  • Familiarity with Salesforce
  • Familiarity with ABM strategy, segmentation, and tooling

    Benefits

    • Daily collaboration with founders , shaping the core product vision.
    • Exposure to and collaboration with design and research leaders at top global brands .
    • Competitive cash and equity compensation. Actual compensation packages are based on various factors unique to each candidate, including skill set, depth of experience, and certifications.
    Outset logo

    Outset

    Outset is the start of something new and different in the world of F&B and hospitality - not just for the sake of novelty, but for the creation of something meaningful. Fresh perspectives that have blossomed from spontaneity and industry know-how.We’re not just a collection of brick-and-mortar spaces and trendy gastronomy. Outset is an idea, a meaningful conversation, a shared inspiration, and an ongoing dialogue – between you and us. We capture what’s intrinsic to all of us, from our shared wants and needs to our individuality and uniqueness. And it’s from that we craft authentic experiences – each and every day. Outset is young, ambitious, and proudly from the UAE – born, nurtured, and grown from its shifting sands, oases, palms, and waters. We speak the language of its soil, celebrating its past and preparing its future. Whether its food, dining spaces, art, or culture, you’ll find us firmly on the horizon, embracing new and exciting concepts, tastes, and spaces to set the benchmark for what’s to follow. We’re here to create the kind of experiences that light up the imagination, push the body, and touch the soul. And we’re doing it with hope, positivity, and excitement. We’re good with being different, unusual, and discerning. But while we’re proud to be bold, representing the hidden gems, the exclusively curated experiences, and the distinctively singular tastes – we want everyone to feel welcome. And as Outset grows and our unique take on everything shines through, we’ll continue to celebrate and build spaces, concepts, culinary adventures, and collaborations that speak to you, all while transcending what you know and presenting you with what can be.

    Founded in 2022
    Dubai, Dubai, United Arab Emirates
    25 employees (6 in marketing)