AI Growth Marketing Lead-Bilingual Mandarin English

Drive AI-powered growth across multiple education products, coordinating marketing, product, and education teams to scale acquisition and optimize CAC.

• Own AI-driven growth systems across multiple business lines and channels.
• Must-have: hands-on use of AI tools in live marketing execution.
• Standout: direct visibility to leadership and 0→1 environment for growth strategy.

Responsibilities

• Build and scale AI-driven growth systems across multiple business lines (offline centers, homework tutor programs, AI learning products, robotics initiatives)
• Design and execute acquisition strategies across both online and offline channels
• Use AI tools and agents to improve marketing workflows, including: content production, lead generation, campaign execution, segmentation, reporting & optimization
• Develop high-conversion marketing content (ads, landing pages, social content, video scripts, parent-facing messaging)
• Conduct market, user, and competitor research to define positioning and go-to-market strategy
• Run continuous experiments to improve CAC, conversion rate, and overall marketing efficiency
• Build repeatable growth playbooks and document scalable marketing systems
• Collaborate closely with product, sales, operations, and education teams to align growth with business goals

Requirements

• Experience in growth marketing, performance marketing, marketing operations, or content-driven acquisition
• Strong hands-on experience using AI tools in real marketing execution
• Strong understanding of funnels, experimentation, and data-driven growth
• Ability to create clear, persuasive, conversion-focused messaging
• Strong analytical + execution skills, with high ownership mindset
• Comfortable working in a fast-paced, 0→1 environment

Preferred

• Experience in EdTech, consumer internet, subscription, or offline+online business models
• Experience building or optimizing multi-channel acquisition systems
• Familiarity with automation tools, AI agents, or marketing workflows
• Proven track record improving CAC, conversion rate, or campaign ROI