Responsibilities

• Audit and redesign demand gen workflows end-to-end, replacing manual processes with automated, AI-assisted pipelines
• Build and deploy agentic workflows that reduce human-in-the-loop touchpoints across campaign execution, data enrichment, and lead routing
• Evaluate, implement, and operationalize modern GTM tooling including signal-based targeting, AI enrichment, and intent platforms (e.g. Clay, HockeyStack, similar)
• Champion a culture of automation-first thinking across the Demand Gen team
• Lead operational execution across all demand generation programs — built, tracked, and reported with precision and consistency
• Translate GTM strategy and quarterly priorities into executable, multi-channel campaigns with clear timelines, ownership, and pipeline targets
• Maintain campaign calendars, workflows, and cross-functional coordination
• Establish and enforce QA processes, documentation, and execution standards
• Own campaign architecture including UTMs, tracking logic, and system integrity
• Build and deploy campaign assets within marketing systems (emails, landing pages, segmentation, audience lists, dashboards)

Requirements

• 5+ years of experience in B2B demand generation, growth marketing, or marketing operations within a SaaS environment
• Demonstrated experience designing and automating multi-channel workflows — not just running campaigns, but rebuilding how they run
• Hands-on experience with AI and agentic GTM tools (e.g. Clay, HockeyStack, enrichment and intent platforms) required
• Strong command of marketing automation platforms, CRM systems, and attribution/reporting tools
• Ability to think in systems: map data flows, identify process bottlenecks, and implement automated solutions
• Experience building and optimizing email nurture and lifecycle programs
• A data-driven mindset with the ability to analyze performance, manage pipeline KPIs, and translate insights into action
• Strong project management skills with the ability to manage multiple concurrent initiatives in a fast-paced environment
• Strong presentation skills, including advanced PowerPoint and Google Slides capabilities for executive-ready reporting