Affiliate Growth Lead, US

Responsibilities

• Own business development for US finance and investing creators and affiliates, building a high-quality pipeline of trading educators, finance YouTubers and podcasters, newsletter authors, and wealth-management and advisor-creators.
• Develop and execute the US creator and affiliate strategy, starting with a focus on driving Margin trading volume and funded accounts, with the scope to expand across Kraken's other trading products.
• Own partner acquisition and relationship development, from initial outreach and commercial conversations through activation and ongoing growth.
• Structure CPA, revenue-share and hybrid partnerships that tie partner incentives to funded accounts and trading activity.
• Set up and manage the tracking, attribution, payout and reporting needed to measure partners through funded and traded accounts.
• Work with Legal and Compliance on disclosure, content review and approved messaging, so that promotion of leveraged products is responsible and consistent.
• Partner across Growth, Marketing, Product and other relevant teams to turn creator and affiliate opportunities into effective campaigns, and bring partner and audience feedback back into the product.
• Coordinate with the NORAM Pro KOL Business Development team so each creator has a single point of contact and relationships are not duplicated.
• Track attributable trading volume, funded accounts, active-trader retention and CAC per partner, and use the results to prioritize partners and investment.
• Continuously identify emerging creators, communities and affiliate publishers that reach active traders and investors in the US.

Requirements

• Deep experience in business development, partnerships, influencer management or affiliate-led growth in the US, with a track record of running performance-based creator or affiliate programs for a brokerage, trading platform or investing product.
• Experience growing margin, options, futures or other leveraged or active-trading products.
• A strong existing network and understanding of the US finance and investing creator ecosystem, including trading educators, finance YouTubers, newsletter authors, podcasters and wealth-management or advisor-creators.
• Working knowledge of crypto and digital assets, with the ability to explain crypto trading products clearly to audiences who are new to them.
• Demonstrated ability to originate, negotiate and grow commercially meaningful partnerships, including CPA, revenue-share and hybrid deal structures.
• Hands-on experience with affiliate networks and tracking platforms.
• A record of turning creator or affiliate activity into measurable outcomes such as funded accounts, trading volume, revenue or acquisition, with results you can describe in numbers.
• Familiarity with US financial advertising rules, including FTC paid-endorsement disclosure, and experience getting creator content through compliance review.
• Strong relationship-building skills, with the credibility to work with creators who protect their audience's trust and are selective about the brands they promote.
• Commercial judgment: you prioritize partners based on expected impact on conversion and trading activity, not on reach or activity alone.

Preferred

• Experience working in wealth management or fintech.
• Experience at a crypto exchange or digital-asset firm.
• Existing relationships with US crypto-native creators.