Responsibilities

• Govern and optimize the sales and marketing technology ecosystem, including platforms, processes, data, automation, campaigns, partner engagement systems, and reporting.
• Operationalize approved company, marketing, channel, sales enablement, partner, OEM, event, campaign, demand generation, and technology priorities.
• Evaluate platform capabilities, budget allocation, partner participation, OEM contributions, system adoption, process efficiency, and measurable return on investment.
• Align lead generation, lead routing, campaign execution, opportunity management, partner attribution, and revenue reporting across Marketing, Sales, RevOps, and Business Systems.
• Serve as the business owner for marketing system requirements, enhancements, integrations, and optimization initiatives.
• Establish scalable processes, workflows, and automation that improve effectiveness and reduce manual administrative effort.
• Govern approved brand messaging, campaign content, partner collateral, presentations, enablement materials, digital assets, and partner communications, while Marketing and Sales Enablement retain ownership of strategy and direction.
• Own the campaign operations framework, marketing automation execution, platform requirements, and content deployment model for partner, OEM, event, digital, ABM, and customer lifecycle programs.
• Develop and maintain automation programs for lead nurturing, partner and OEM engagement, events, webinars, ABM, customer communications, and lifecycle marketing.
• Implement governance standards for campaign creation, segmentation, data synchronization, automation workflows, reporting structures, and compliance requirements.

Requirements

• 8–10+ years of experience in B2B sales operations, marketing operations, channel marketing, partner marketing, demand generation, or revenue marketing roles.
• Strong experience developing sales and marketing operations strategies, technology roadmaps, governance standards, platform optimization plans, and scalable revenue growth processes.
• Hands-on experience with marketing automation platforms, campaign operations, segmentation, nurture programs, event follow-up, ABM, customer lifecycle communications, and content execution.
• Deep understanding of Salesforce campaign management, CRM data hygiene, lead source governance, attribution models, opportunity influence tracking, pipeline reporting, and revenue reporting best practices.
• Proven success managing OEM, MDF, co-marketing, partner marketing, and indirect channel programs across distributors, VARs, agents, strategic partners, or other partner ecosystems.
• Strong analytical skills with experience building executive dashboards, measuring campaign performance, analyzing partner and OEM engagement, evaluating attribution, and connecting activity to pipeline and revenue outcomes.
• Excellent cross-functional leadership and project management skills, with the ability to align Sales, Marketing, Channel, OEM, Product, Operations, RevOps, and Business Systems around shared priorities and execution plans.

Preferred

• Experience operationalizing partner engagement strategies, growth enablement priorities, go-to-market plans, sales enablement resources, partner communications, and joint campaign execution in partnership with functional leaders.
• Ability to translate approved messaging and complex connectivity, technology, and channel offerings into repeatable templates, campaign assets, partner-facing materials, and scalable deployment processes in partnership with Marketing and Sales Enablement.
• Experience supporting partner portal systems, asset libraries, partner communications, utilization tracking, and deal registration capabilities.
• Experience measuring OEM contributions, partner engagement, event and sponsorship performance, attribution performance, and revenue contribution.