Acquisition Marketing Manager

Responsibilities

• Acquisition Dashboard: Track qualified traffic and leads by channel and showroom, identify performance changes, and manage active tests.
• Paid Search: Partner with our current agency, review campaign changes and reporting, and progressively take over campaigns directly as you demonstrate results.
• SEO & AI Search: Monitor buyer search behavior, including visibility across ChatGPT and Gemini. Manage our SEO partner, update website pages, and maintain accurate product and showroom information.
• Affiliate Marketing: Recruit editorial and creator partners, establish commissions, and ensure commissions are tied to genuinely new clients.
• Booking Conversion: Test product and showroom pages to increase appointment bookings.
• Local Search: Manage Google listings across all four showrooms.
• Reddit: Monitor conversations about GOODSTONE and the jewelry category, sharing relevant buyer insights.
• Tracking & Attribution: Maintain accurate UTMs and source tagging to track client acquisition.

Requirements

• 3–4 years of hands-on digital acquisition experience
• Direct Google Ads experience, including search terms, negative keywords, budgets, and bidding
• Working SEO knowledge, including Google Search Console, evaluating rankings, and updating pages independently
• Strong working knowledge of GA4
• Experience managing agencies and questioning their reporting
• A proactive, analytical mindset with the ability to investigate performance changes and act independently

Preferred

• Experience managing multiple channels at a growing business
• Experience marketing considered purchases involving consultations or appointments, such as bridal, jewelry, aesthetics, dermatology, elective medical, or premium home services
• Affiliate program experience

Benefits

• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance