Responsibilities

• Lead the development and evolution of customer value propositions across customer segments, products, and service offerings.
• Translate customer insights, market intelligence, competitive analysis, and customer experience feedback into differentiated offers, programs, and strategic recommendations.
• Define value frameworks and messaging that articulate Superior's competitive advantages beyond price, including service, reliability, convenience, sustainability, and customer experience.
• Partner with Pricing and Product teams to shape offer structures, bundled solutions, and monetization approaches that balance customer value and profitability.
• Lead the strategy and commercialization of loyalty programs, protection plans, subscription and value-added services, and customer engagement initiatives.
• Equip Acquisition, Retention, Sales, and Marketing teams with value propositions and narratives that activate effectively in market.
• Identify unmet customer needs, market gaps, and emerging opportunities to strengthen competitive positioning.
• Develop business cases and commercialization plans for new offerings, services, and experience enhancements.
• Assess the commercial viability, profitability, and return on investment of propositions and related initiatives.
• Monitor proposition performance, customer adoption, market trends, and competitive developments, and recommend optimization opportunities.

Requirements

• Bachelor's degree in Marketing, Business, Communications, Public Relations, or a related field.
• 8+ years of progressive experience in customer strategy, commercial strategy, product marketing, value proposition development, marketing strategy, or a related discipline
• Experience leading cross-functional initiatives across insights, pricing, product, marketing, sales, and customer experience functions.
• Demonstrated success developing and commercializing customer value propositions, offers, programs, or service solutions.
• Track record building business cases and financial assessments that have shaped commercial decisions
• Extensive knowledge of customer value proposition design, offer architecture, and commercialization strategy
• Legal Authorization to work in the US is required. We will not sponsor individuals for employment visas now or in the future for this job opening.

Preferred

• Experience in energy, utilities, home services, or other customer-centric, subscription or service-based industries is considered an asset.

Benefits

• Culture : Join a supportive and inclusive work environment where collaboration, respect, and open communication are at the core of everything we do.
• Competitive Compensation : We offer a highly competitive compensation and total rewards package, ensuring that your hard work and dedication are recognized and rewarded accordingly.
• Flexibility:  We understand the importance of work-life balance and offer various flexible schedules to help you manage your personal and professional commitments effectively.
• Technology : Work with state-of-the-art tools and technologies that empower you to excel in your role and stay at the forefront of industry trends.
• Employee Assistance Programs : We care about you! You and your family will have access to LYRA, an industry leading platform that provides comprehensive support and a myriad of resources to help support your physical, mental, financial, and social well-being.
• Opportunity : A continuous focus on professional development with many opportunities for training and career growth.
• Safety Focused : We care about you and have developed a 24/7 safety mindset that is showcased throughout every facet of the organization.