Acquisition Manager, Paid Social at The Farmer's Dog | New York, USA | $117K/yr – $140K/yr

The Farmer's Dog

Acquisition Manager, Paid Social

New York, USA (On-site)

$117K/yr – $140K/yrSenior Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive paid social and native growth for a DTC brand, owning strategy, measurement, testing, and cross-functional execution.

Own end-to-end paid social and native growth strategy and execution.
Must-have: 3–5+ years managing performance marketing with multi-channel budgets.
Standout: Cross-functional collaboration and AI-driven optimization.

Job Description

Responsibilities

Own and evolve channel strategy: Develop and execute a forward-looking paid social and native strategy that not only scales current performance but unlocks new growth levers—balancing efficiency, incrementality, and long-term value.
Drive measurement and attribution rigor: Architect and continuously refine a cross-channel attribution framework (in partnership with analytics) that quantifies true incremental impact, informs budget allocation, and improves forecasting accuracy across the marketing mix.
Deliver against performance outcomes: End-to-end ownership of paid social and native channels, consistently achieving (and exceeding) monthly targets across CPA, volume, and LTV while proactively identifying risks and opportunities.
Lead partner and vendor ecosystem: Identify, evaluate, negotiate, and onboard best-in-class partners, platforms, and tools.
Champion creative excellence: Partner closely with internal creative and brand teams to develop high-performing, insight-driven creative systems (not just assets), including testing roadmaps, messaging frameworks, landing experiences, and personalization strategies.
Drive cross-functional alignment for growth: Collaborate with retention, lifecycle, and product teams to optimize full-funnel performance, and ensure acquisition efforts translate into strong payback periods, improved LTV, and sustainable growth.
Operationalize testing and learning: Establish a disciplined experimentation roadmap (creative, audience, channel, and bidding) with clear hypotheses, success criteria, and learnings that feed back into strategy.
Explore program innovation: Leverage AI-driven tools and platforms to optimize campaign performance and account structure, accelerate creative production, and uncover scalable growth opportunities; demonstrate a strong understanding of how to apply AI strategically within paid social to improve media efficiency.
Translate data into action: Turn complex performance data into clear narratives and actionable insights for both day-to-day optimization and executive-level decision making.

Requirements

3-5+ years experience managing performance marketing campaigns for direct to consumer brands
Experience managing multi-million dollar budgets across major paid social (including programmatic) and channels
You’ll use hands-on experience with these channels to design and execute a holistic, effective strategy
You are a skilled communicator who can absorb and distill complexity into simple terms

Nice to Have

SQL is a plus

Benefits

Dog-friendly office in SoHo
Market-competitive compensation and equity packages
Comprehensive Healthcare, Dental, and Vision
Company supported mental health benefits
12 week paid parental leave
Competitive 401k plan with company match
Flexible PTO
Discounted fresh food for your pup
Your pet interrupting video calls (and in-person meetings) is now a feature, not a bug

The Farmer's Dog

3.3 Glassdoor

The Farmer’s Dog was created by two dog lovers to radically improve the $100 billion global pet food industry — starting with a subscription service that sends freshly-made food directly to customers’ doors. Brett Podolsky’s dog Jada suffered from severe stomach issues for the first two years of her life, before he tried home-cooking for her on the advice of a vet. Seemingly overnight, she was cured. Brett soon realized that the way pet food was being marketed was very different than the way it was made, so he teamed up with his friend, Jonathan Regev (and his dog, Buddy), to build the product they wished existed for their own dogs. Today, The Farmer’s Dog has served hundreds of millions of meals nationwide through its personalized plans, delivering fresh, healthy food to dogs and peace of mind to their humans. Long term, our aim is to simplify every part of pet care, bettering the lives of the animals who make our lives better. To date, The Farmer’s Dog has raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. We're backed by the early investors of Warby Parker, Dollar Shave Club, Sweetgreen, and Glossier, and are aiming to build a company as healthy as the dogs we feed.Join The Farmer’s Dog team as we continue to figure out ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets.We want everyone who works at The Farmer’s Dog to be their authentic selves. For dogs, authenticity is the default. For people, we need to be more intentional about creating an environment where authenticity is the norm. That’s why we’re committed to hiring and supporting a diverse workforce, and investing in policies, hiring processes, and training that create and sustain an inclusive team.

Founded in 2014

New York, New York, USA

931 employees (70 in marketing)

www.thefarmersdog.com/careers

50% recommend to a friend

63% CEO approval