Responsibilities

• Build and maintain the media plan, channel mix, and paid revenue goals for each assigned account
• Collaborate with search strategists on shared accounts to build cohesive cross-channel media plans
• Own revenue and contribution margin achievement — accountable for hitting acquisition targets, not just managing activity
• Thoroughly understand and monitor the Ecommerce Scorecard, Contribution Margin incrementality, and all key aspects of Profit Compass for ecommerce accounts; apply equivalent rigor to lead gen accounts using pipeline and cost-per-acquisition metrics
• Document, update, and deeply understand all relevant performance metrics (CM, MER, aMER, ROAS, CAC, CPL, pipeline contribution) for each account
• Proactively identify budget reallocation opportunities and present recommendations before issues surface
• Work directly with Account Marketing Directors and the creative team to align on media plan, KPIs, performance trends, creative direction, client sentiment, and budgets
• Translate account-level brand objectives into specific paid social channel briefs for media buyers
• Serve as the paid social voice in client meetings alongside the Account Marketing Directors when performance or strategy needs direct explanation
• Align with the Director of Paid Media on account health, strategy shifts, and emerging risks monthly

Requirements

• 4+ years of hands-on paid social strategy experience, primarily for ecommerce businesses, with deep expertise in Meta (Facebook/Instagram) and working knowledge of at least one additional social platform (TikTok, Pinterest, Snapchat, LinkedIn)
• Agency experience — you understand how to manage multiple client relationships, navigate competing priorities, and deliver results across a portfolio
• AI-native operator: you use LLMs daily to accelerate analysis, reporting, and strategy work — with real workflows you can demo, not just chat history. We'll ask you to show us.
• Demonstrated track record of driving profitable growth through paid social — not just running campaigns, but owning revenue and contribution margin outcomes
• Fluency in ecommerce unit economics and measurement frameworks — contribution margin, MER, blended ROAS, CAC, LTV:CAC, and how media spend connects to business profitability. You should be able to use these metrics to make strategic decisions, not just report on them
• Hyper familiar with daily and weekly incrementality, and incrementality testing
• Experience building, managing, and owning media plans with real budget accountability — including allocation, pacing, and reallocation decisions across accounts
• Experience briefing and directing media buyers — you can translate strategy into clear execution directives, review output quality, and hold buyers to standard
• Strong client-facing presence — you can present strategic recommendations, explain performance clearly, lead paid social sections of client meetings, and build trust as the expert in the room
• Analytical rigor — comfortable building performance narratives from platform data, translating metrics into business language, and presenting account health in monthly reviews

Preferred

• Working knowledge of paid search — enough to collaborate effectively with search strategists on shared accounts and contribute to cross-channel media planning
• Experience with B2B lead generation campaigns and pipeline-based measurement alongside ecommerce
• Additional experience in Google Ads, TikTok, and YouTube
• Ability to write clear creative briefs tied to performance data and manage a structured testing program that produces learnable results
• Experience with attribution modeling beyond last-click platform reporting
• Platform certifications (Meta Blueprint, etc.)
• Track record of coaching or mentoring junior team members or media buyers
• Proven ability to work cross-functionally with search strategists, account managers, creative teams, and media buyers as peers — not in a silo

Benefits

• Health Care Plan
• Retirement Plan (401k)
• Unlimited Paid Time Off (Vacation, Sick & Public Holidays)
• Remote Work