Responsibilities

• Team Management & Mentorship - Lead, mentor, and develop Paid Media Specialists. - Ensure Specialists have the context, training, and resources needed to manage accounts effectively. - Provide ongoing feedback, coaching, and skill-building.
• Client Communication & Relationship Management - Serve as the main point of contact for all assigned clients. - Clearly communicate strategy, testing roadmap, and performance insights to clients and the team’s Director. - Lead recurring client calls and respond to client needs in a timely, professional manner.
• Account Optimization - Own budget pacing, spend distribution, and overall performance. - Execute account optimizations aligned with client goals. - Delegate daily tasks—performance checks, launches, QA, creative rotations—to Specialists and ensure quality and timeliness.
• Strategy & Testing - Drive the strategic direction of each account. - Build and maintain a structured, evolving testing roadmap. - Partner with the Director on media plans, budget allocation, cross-channel considerations, and account architecture adjustments.
• Reporting & Presentations - Produce and oversee recurring client-facing reports and deliverables, including: - Weekly performance reports - Quarterly Business Reviews - Creative Strategy decks - Ad hoc performance deep dives or client requests
• Additional Responsibilities - Lead or support new client onboarding and launch processes. - Oversee account audits and present findings to prospective clients.

Requirements

• Strong understanding of Paid Social platforms, auction mechanics, delivery systems, and emerging ad products (e.g., Meta Advantage+ suite, Value Rules, TikTok Smart+ and Consideration Ads ).
• Experience building testing roadmaps tailored to client objectives and account nuances.
• Working knowledge of attribution models, pixel/CAPI setups, and third-party measurement tools (e.g., Northbeam, TripleWhale).
• Deep understanding of performant creative, including experience developing scalable creative strategies.
• Ability to delegate effectively and manage workload across team members.

Benefits

• Exceptional Benefits: Competitive compensation, comprehensive health and wellness plans, unlimited PTO, and 401(k)