Account Manager, Influencer Marketing at Acceleration Partners | Boston, MA | $75K/yr – $90K/yr

Acceleration Partners

Account Manager, Influencer Marketing

Boston, MA (Remote)

$75K/yr – $90K/yrMid Level4+ years exp

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the end-to-end influencer marketing programs, balancing recruitment, content strategy, and data-driven optimization to drive measurable ROI for clients.

Growth/Partnerships: Design recruitment and content approaches that scale influencer-driven reach and lower/upper-funnel value.
Client & Portfolio: Manage multiple programs with clear objectives, real-time pacing, and proactive course-correction to protect client goals.
Analytics & Education: Translate multi-stage funnel data into actionable recommendations and educate clients on performance drivers.

Job Description

PROGRAM STRATEGY & EXECUTION – Manages successful influencer programs by developing custom strategies and tactical plans for achieving client’s goals and objectives. Keeps a close pulse on program performance, budget spend, and goals/budget pacing in real time to ensure program stays on-track to meet key objectives and spend targets. Proactively presents strategic recommendations to course-correct performance and/or spend to ensure client goals are met. Consistently demonstrates intellectual curiosity, challenging the status quo, regularly pitching new, or out of box opportunities. Maintains a close pulse on relevant influencer industry trends and applies to strategy to optimize success where possible.
CLIENT SERVICE & COMMUNICATION - Consistently provides superior client service, acts as a point of contact, and escalates issues or key risks as appropriate. Works with teams to ensure client develops trust in AP by delivering client outputs and communications in the AP way. Develops and nurtures excellent relationships, reflected in very high client satisfaction and retention rates, and an average 8.5 client rating.
REPORTING & ANALYSIS – Uses data strategically and nimbly; all analysis or data shared to clients is consistently accurate and precise. Consistently draws relevant and accurate conclusions using data to identify trends, analyze program outcomes, and provide client insights and recommendations to reach or exceed goals. Performs robust analysis of influencer program performance using multiple data points to present data-driven recommendations to clients. Well-versed at conducting analysis across upper-funnel social analytics (i.e., impressions, engagement rate, CPM, etc.) and mid-to-lower funnel metrics (i.e., CTR, CVR, Revenue, ROI, etc.) to present a full-funnel view of program outcomes and value derived from partnerships. Able to educate clients across all these areas as well, if needed.
INFLUENCER PARTNERSHIP OPTIMIZATION – Designs influencer recruitment strategies, communication strategies, content strategies, incentive strategies and optimization strategies aimed at fostering long-term partnerships with the right creators/audiences and enabling them to drive upper-funnel (i.e., views, interactions, CPM) or lower-funnel value for clients (i.e., site traffic, revenue, ROI). Negotiates longer-term media packages and usage with creators and manages fixed fee-based investments on behalf of clients when necessary. Equipped to field client questions and concerns regarding alignment of influencer partnerships, influencer strategy, the monetization of content, and the expected return on investments. Trains, coaches, and develops influencers as needed by providing education on the influencer landscape and best practices for optimizing their success not only within the scope of a particular campaign, but within the larger scope of the affiliate channel or campaign.
PORTFOLIO MANAGEMENT - Manages multiple influencer marketing programs with solid organizational skills and the ability to focus on and prioritize tasks based on client objectives. Has full grasp of each client’s scope of work, delivering what is due under terms, and strategically pushing back when required. Maintains ability to identify new opportunities to drive client success while conjunctively identifying possible goal misalignments, getting to the root of an issue, and proactively bringing solutions to resolve.

Acceleration Partners

3.9 Glassdoor

Acceleration Partners is the world’s largest and first-to-market Partnership and Marketing Agency creating and nurturing partnerships that drive exceptional measurable outcomes for their clients. Managing clients in 40+ countries, their global team of 300+ focuses on data-driven strategies that help connect brands to the right consumers through performance partnerships, traditional affiliate, influencer, performance PR, content and B2B partnership marketing. Serving over 200 brands with household names like Amazon, Target, Google, Warby Parker, Crocs, Reebok (to name a few) their diversified staff is creating what’s next in the industry by building balanced portfolios of high-performing partnerships. As the only truly integrated global partnerships agency, Acceleration Partners prides themselves on being on the cutting edge of new industry developments, and leveraging their proven expertise to bring unique solutions to the most complex challenges for brands who aim for growth.

Founded in 2007

Boston, MA, US

296 employees (63 in marketing)

www.accelerationpartners.com

74% recommend to a friend

81% CEO approval