Account Executive, Beauty & Lifestyle

Responsibilities

• Small Girls PR is seeking an Account Executive who has developed strong media relationships and a track record of securing meaningful placements. This role will take on increased responsibility for client communications and project management, help drive client calls and meetings, and contribute to strategic discussions both behind the scenes and directly with clients, with a focus on the beauty, lifestyle and wellness spaces.
• Establish and maintain warm relationships with consumer media in print, digital, social, Substacks, podcast, and broadcast, leading to regular placements as well as feature stories.
• Help us develop strategies and relationships to earn placements in social media channels, like Hypebeast’s TikTok
• Craft creative pitch angles that position clients uniquely from their competitor set and personally yield 10-20 placements per campaign idea. Support the senior team in executing media strategy and build reporter rapport on behalf of the brands entrusted to your expertise
• Work with senior team members to brainstorm creative ideas and client initiatives that could become the next viral or trending story
• Lead coordination of client collateral, press materials and image assets, serve as the first line of defense for all in-bound emails and clients asks, draft press releases, pitches, media lists and other media-related materials, oversee regular coverage monitoring, tracking and client reporting
• Mentor our strong and capable junior team, helping them flourish into future leaders

Requirements

• You have at least 2-3+ years of relevant experience (agency experience or fast-paced startup background preferred) ideally within the beauty, lifestyle or CPG space
• You’re intellectually curious and a natural storyteller
• You’ve already secured top-tier press placements and have the clips to prove it
• You’re a skilled writer who crafts pitches and copy with clarity and cleverness
• You love forging relationships with media, colleagues and clients
• You’re comfortable leading client calls and providing a first pass at providing strategic counsel
• You’re a creative thinker who isn’t afraid to take a risk or push the envelope
• You have a passion for error-free work; you double-check every detail and spot a typo a mile away

Benefits

• Atypical Time Off - Generous PTO, in addition to Summer Fridays, Day of Rest for mental health, Caregiving days, and time off for Unsick Days dedicated to preventative care
• Deep Work Focus - Our Smalls In Sync program ensures you have dedicated time for collaboration and strategic solo work
• Comprehensive Benefits - A 100% employer-covered medical plan, 401k match up to 4%, dental, vision, and more
• Innovation Leadership - Our agency was amongst the first to offer client brand campaigns on TikTok (back when it was still called Musical.ly), has been recognized for pioneering unique HR policies live on The Today Show, and our AI Leadership committee has been training our employees at the intersection of PR and AI for over two years (not two months!)
• Vibrant Culture - Employee-led committees shape company policy and organize team celebrations from book clubs to outings