Senior Director of Public Relations

Responsibilities

• Build and lead Marketri’s PR department, including service offerings, processes, pricing, and team structure as the practice grows
• Own the PR department P&L, driving revenue growth, profitability, and efficient delivery across client accounts
• Partner with leadership on new business, scoping PR engagements, contributing to proposals, and growing PR within existing client accounts
• Lead PR strategy and execution across an established portfolio of B2B client accounts, staying hands-on with day-to-day client work while building the department around it
• Manage, coach, and develop a PR Assistant, and build out the team as the department scales
• Partner with our VP of AI to build PR programs that increase client visibility and citations in AI answer engines, aligning earned media, thought leadership, and content with AIO/GEO strategy
• Oversee PR, analyst relations, influencer engagement, and community outreach programs that deliver targeted, meaningful coverage
• Own top-tier media and analyst relationships across the B2B space
• Position client executives as thought leaders through speaking opportunities, media interviews, bylined articles, podcasts, and industry awards
• Serve as the senior PR voice in client meetings, presenting strategy, results, and recommendations to executive stakeholders

Requirements

• Bachelor’s degree in Marketing, Public Relations, Communications, or a related field
• 10+ years of B2B public relations experience, with a proven record of securing meaningful coverage
• Experience leading a PR practice or team at an agency, including managing PR staff across multiple client accounts
• Budget, revenue, or P&L responsibility, with a track record of growing a PR practice or service line
• Experience in new business development, including scoping, pricing, and pitching PR engagements
• Working knowledge of AIO/GEO and how earned media, citations, and authoritative content influence AI-generated answers
• Exceptional writing and storytelling skills, with the ability to adapt tone and style across audiences and platforms
• Strong executive presence and comfort advising C-suite stakeholders
• Hands-on proficiency with PR tools such as Muck Rack, Cision, Meltwater, Qwoted, and similar media database, monitoring, and source request platforms
• Experience using AI tools (Claude, ChatGPT, Gemini, Perplexity, etc.) in a professional PR or communications context

Benefits

• health/dental/vision benefits, and a 401(k) profit sharing plan.