Digital PR Strategist, AI-Powered Earned Media

Responsibilities

• Own the promotion of 4-6+ active client campaigns at a time, from pre-pitch strategy through placement and reporting.
• Use Fractl Agents and AI tools throughout your Digital PR workflow to improve journalist research, media-list development, pitch strategy, personalization, news monitoring, outreach, and campaign analysis.
• Monitor breaking, trending, and cyclical news to identify timely hooks and newsjacking opportunities for client campaigns.
• Develop highly targeted pitches built around strong data, original research, expert insights, and genuine editorial relevance.
• Build and maintain relationships with journalists at major national publications and high-value niche outlets.
• Analyze which angles, campaign formats, pitches, and journalist targets are actually earning coverage — then turn those insights into repeatable strategies.
• Independently pivot campaigns based on journalist feedback, performance data, current events, and changing media opportunities.
• Collaborate with Fractl's Data Journalism and Content teams to pressure-test research methodologies, findings, headlines, and story framing before promotion.
• Field journalist questions and interview opportunities independently or alongside Fractl subject-matter experts and Data Journalists.
• Test and provide actionable feedback on Fractl's evolving AI-powered Digital PR workflows so successful approaches can be scaled across the team.

Requirements

• Has professional experience in Digital PR, media relations, earned media, or data-driven PR .
• Can share examples of media placements you personally helped secure and explain the strategy behind them.
• Already uses AI as part of their PR workflow and can explain how it has improved the quality, speed, targeting, or performance of their work.
• Has strong news judgment and quickly recognizes what makes a story timely, surprising, credible, or genuinely interesting to journalists.
• Understands that AI should enhance — not replace — human judgment, original research, personalization, and journalist relationships.
• Writes concise, compelling pitches without relying on generic templates or mass outreach.
• Is comfortable working with research and data and translating findings into media-friendly stories.
• Can independently diagnose why a campaign isn't working and change the strategy rather than simply increasing outreach volume.
• Is highly curious about emerging AI tools and continually experiments with ways to improve their workflow.

Benefits

• 4-day workweek
• Unlimited vacation
• Fully remote work
• Winter Break between Christmas and New Year's
• 401(k) with a 3% Fractl contribution
• Employer-supported medical, dental, and vision insurance
• Employer-paid life insurance
• Monetary rewards for performance and peer recognition