PR Director

Responsibilities

• Strategic Planning: Develop comprehensive PR strategies tailored to each client's unique objectives, leveraging market insights, and industry trends to drive campaign success.
• Media Relations: Cultivate and maintain strong relationships with media contacts, pitching event stories, securing press coverage, and maximizing opportunities for client exposure.
• Content Creation: Develop compelling event-related content, including press releases, pitch letters, media kits, and promotional materials, to generate excitement and drive media success.
• Media Pitching: Lead strategic media outreach efforts for clients products, services and events, identifying relevant journalists and outlets, crafting personalized pitches, and securing high-impact placements.
• Team Leadership, Training & Development: Provide mentorship, guidance, and support to a talented team of PR professionals, fostering a collaborative and high-performing work environment.
• Client Reports: Prepare regular client reports, providing insights and analysis on campaign performance, to inform strategic decision-making and demonstrate value.
• Client Meetings: Attend client meetings to discuss strategy, progress, and future plans, ensuring alignment with client objectives and addressing any concerns or feedback.
• Desk Sides: Conduct video and in-person desk sides with clients to strengthen relationships, gain deeper insights into their business objectives, and identify opportunities for additional PR support.
• Outreach and Networking: Conduct outreach to build new relationships and network with colleagues, clients, and the media, expanding our reach and influence in the industry. Leverage existing media relationships and cultivate new contacts within business and industry media.
• Sample Management: Oversee the coordination and distribution of client products for media coverage and promotional purposes, ensuring timely delivery and effective utilization.

Requirements

• Bachelor's degree in Communications, Public Relations, Marketing, or Journalism.
• 7+ years of extensive, hands-on experience in public relations and corporate communications.
• Demonstrable track record of solid media contacts and relationships.
• Portfolio of placements in print/broadcast and online media.
• Previous experience managing a mid-sized team of employees.
• Strong understanding of the media landscape and what types of stories resonate with them.
• Experience with business press as well as technology & industry press.
• Excellent written, verbal, and interpersonal communication skills.
• Proficiency in Microsoft Excel., Google workspace & Media Databases
• Strong listening, creative thinking, influencing, and relationship-building skills.