Responsibilities

• Strengthening client leadership, team execution and operational consistency, help steer the agency's growth culture.
• Translate client business goals into culturally fluent integrated brand communications, SocialPR® , creator/influencer activations, and multimedia strategies that drive measurable outcomes.
• Lead development of high-impact integrated campaigns that blend earned media, creator ecosystems, partnerships, and emerging platforms.
• Guide narrative frameworks, media positioning, and cultural insights that resonate with next-gen audiences.
• Manage and support team leads to ensure consistent performance and accountability across accounts
• Mentor junior staff coaching for excellence, modeling strategic thinking, and building leadership bench
• Contribute to agency growth through input on service offerings, innovation, cultural strategy, and participating in financial management
• Reinforce internal systems (SOPs, resource planning, campaign analysis) to drive efficiency and quality at scale
• Partner with Ops, HR, and SLT to refine workflows, and lead AI integration into team processes and client-facing systems
• Contribute perspective on agency direction and client trends

Requirements

• 8-10 years in agency environments (brand communications, PR, strategy) with a proven track record of leading high-stakes client work.
• Deep cultural fluency across sports, subcultures, technology, emerging media and the platforms shaping next generation audiences
• Understanding of next gen audiences, their consumption habits and platforms.
• Experience in campaigns and ideation aimed at reaching culture-first audiences
• Exceptional communicator, storyteller, and strategist with bold ideas and operational rigor.
• Experience building or optimizing systems for scaling teams.
• A coach and mentor who thrives on developing talent and fostering autonomy.
• Earned media strategy experience, including strategy, creative writing and media relations.
• Understanding of how audiences engage with content on social media.
• Comfort with hybrid/remote team structures and cross-functional leadership.