Responsibilities

• serve as a hands-on strategic lead and connective force across our health and technology client accounts.
• run standalone social and influencer programs independently while also orchestrating fully integrated campaigns that span social, content, paid, and web.
• work closely with our content, creative, influencer, and social teams to build and execute programs that meet client goals, while supporting senior team members and providing day-to-day account leadership.
• provide clear direction to project managers, strategists, and creative teams, ensuring seamless execution and adherence to timelines, and will act as a trusted, senior day-to-day contact for clients navi
• Independently manage and execute standalone social and influencer strategy and programs, demonstrating deep expertise within each individual workstream (social, influencer, content, paid).
• Integrated Campaign Support: Contribute to and help lead integrated marketing campaigns that combine social, content, paid, and web efforts, ensuring workstreams are connected and mutually reinforcing.
• Client Relationship Management: Serve as a key day-to-day client contact, building trust and rapport with marketing-level stakeholders, and confidently managing client conversations, not just executing as a practitioner.
• Client Needs & Insights: Partner with clients to understand business objectives, target audiences, and marketing challenges, translating insights into actionable social, influencer, and integrated marketing recommendations.
• Creative & Production Collaboration: Brief and collaborate with internal content, creative, and production teams, providing clear feedback and ensuring timely, on-brand delivery of assets.
• Team Support & Mentorship: Support senior leadership and more junior team members (including net-new managers) by providing guidance on social and influencer best practices and account management fundamentals.

Requirements

• Bachelor's degree in integrated marketing, journalism, communications, public relations, or a related field.
• Minimum of 5-7 years of progressive experience in social strategy, influencer marketing, and/or integrated marketing within an agency environment, with a demonstrated ability to run standalone programs in at least one core discipline (social or influencer).
• Proven, hands-on experience executing social strategy and influencer marketing programs, with working knowledge of how these connect to broader integrated campaigns (content, paid, web).
• Experience briefing and collaborating with creative (design) and production teams.
• Ability to manage client relationships and conversations directly, beyond a purely tactical or practitioner-level role.
• Solid understanding of marketing analytics and ability to interpret data to inform recommendations.
• Strong organizational skills with the ability to manage multiple workstreams and priorities simultaneously.

Preferred

• Experience managing or mentoring junior team members is a plus.

Benefits

• ~ Flexible hybrid work model tailored to your schedule and lifestyle
• ~ Generous vacation policy, including extended summer and winter breaks
• ~ Comprehensive medical, dental, and vision coverage, plus FSA options
• ~ Monthly technology reimbursement
• ~ Employee referral and new business referral bonuses
• ~ Dog-friendly office environment
• ~ Highwire offers both remote and hybrid work options, depending on where you live.
• Candidates located within commuting distance of our New York, NY or San Francisco, CA offices follow a hybrid schedule, with three in-office days per week.
• Remote: We hire for fully remote roles in the following states: If you’re inspired by the opportunity to shape meaningful stories and grow alongside a team that values innovation, accountability, and inclusion, apply below to start the conversation.