Responsibilities

• Hands-On Program Execution: Independently manage and execute standalone social and influencer strategy and programs, demonstrating deep expertise within each individual workstream (social, influencer, content, paid).
• Integrated Campaign Support: Contribute to and help lead integrated marketing campaigns that combine social, content, paid, and web efforts, ensuring workstreams are connected and mutually reinforcing.
• Client Relationship Management: Serve as a key day-to-day client contact, building trust and rapport with marketing-level stakeholders, and confidently managing client conversations, not just executing as a practitioner.
• Client Needs & Insights: Partner with clients to understand business objectives, target audiences, and marketing challenges, translating insights into actionable social, influencer, and integrated marketing recommendations.
• Creative & Production Collaboration: Brief and collaborate with internal content, creative, and production teams, providing clear feedback and ensuring timely, on-brand delivery of assets.
• Team Support & Mentorship: Support senior leadership and more junior team members (including net-new managers) by providing guidance on social and influencer best practices and account management fundamentals.
• Project Management Oversight: Help manage day-to-day workstreams, ensuring projects remain on schedule, within budget, and aligned with client expectations, including those with regulatory or approval complexities.
• Performance Monitoring: Track and analyze campaign performance across social, influencer, and integrated efforts, providing recommendations for optimization.
• Sector Growth Support: Support health and tech sector growth by contributing subject-matter expertise to proposals and pitches as needed.
• Process Improvement: Identify opportunities to streamline workflows and improve efficiency across social, influencer, and integrated workstreams.

Requirements

• Bachelor's degree in integrated marketing, journalism, communications, public relations, or a related field.
• Minimum of 5-7 years of progressive experience in social strategy, influencer marketing, and/or integrated marketing within an agency environment, with a demonstrated ability to run standalone programs in at least one core discipline (social or influencer).
• Demonstrated experience working with health and/or technology clients; openness and ability to work cross-sector strongly preferred, given current business needs (deep specialization in only one sector is acceptable if paired with willingness to grow into the other).
• Proven, hands-on experience executing social strategy and influencer marketing programs, with working knowledge of how these connect to broader integrated campaigns (content, paid, web).
• Experience briefing and collaborating with creative (design) and production teams.
• Ability to manage client relationships and conversations directly, beyond a purely tactical or practitioner-level role.
• Experience managing or mentoring junior team members is a plus.
• Solid understanding of marketing analytics and ability to interpret data to inform recommendations.
• Strong organizational skills with the ability to manage multiple workstreams and priorities simultaneously.
• A proactive, solutions-oriented mindset with a strong commitment to client success.

Preferred

• Experience managing or mentoring junior team members is a plus.

Benefits

• Location & Work Environment: Highwire offers both remote and hybrid work options, depending on where you live.
• Hybrid: Candidates located within commuting distance of our New York, NY or San Francisco, CA offices follow a hybrid schedule, with three in-office days per week.
• Remote: We hire for fully remote roles in the following states: California, Colorado, Connecticut, Florida, Georgia, Illinois, Iowa, Kansas, Maryland, Massachusetts, Michigan, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, and Washington, D.C..
• Please note: We are only able to consider candidates who reside in one of the locations listed above at the time of hire.
• We offer a competitive benefits package with medical, dental, and vision coverage, 401(k) matching, generous paid time off, and additional perks designed to support your overall well-being and growth.