Account Director, Experiential

New York, USA (Hybrid)

Salary Not AvailableSenior Level6+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive client partnerships and experiential growth as an Account Director in our experiential arm.

  • Own client relationships and strategic growth across experiential programs
  • 6–8 years in account management with at least 3 years in experiential/events
  • Lead cross‑functional collaboration with creative, production, and strategy teams to deliver brand-building activations

Job Description

Responsibilities

  • Lead client relationships across experiential accounts, acting as the primary strategic and commercial point of contact
  • Develop experiential strategies that connect to broader brand and marketing objectives, not just one-off activations
  • Own account growth: identify upsell opportunities, propose new programmes, and drive renewals
  • Manage account P&Ls including budgeting, forecasting, and margin oversight
  • Brief and collaborate closely with creative and production teams to develop compelling experiential concepts
  • Present strategies and creative work to senior client stakeholders with clarity and conviction
  • Oversee project delivery in partnership with project management, ensuring timelines, budgets, and quality standards are met
  • Attend key activations and events, representing the agency and ensuring a flawless client experience on the ground
  • Mentor and manage junior account team members, building a strong, motivated team culture
  • Contribute to agency pitches and new business development within the experiential space

Requirements

  • 6-8 years of account management or client services experience, with at least 3 years focused on experiential or events
  • Strong understanding of the experiential landscape: live events, activations, brand experiences, sponsorships, and immersive formats
  • Commercially minded with experience owning account budgets and revenue targets
  • Strategic thinker who can elevate experiential from tactical execution to brand-building platform
  • Confident presenter, skilled at articulating creative ideas to non-creative audiences
  • Collaborative leadership style with the ability to influence creative, production, and strategy teams
  • Experience managing and developing junior team members
  • Comfortable with the pace and unpredictability of live event work, including occasional travel and weekend commitments
  • Strong written communication skills for proposals, recaps, and client correspondence
  • Established network within the experiential or events industry is a plus

Preferred

  • Experience across both B2B (conferences, trade shows, corporate events) and B2C (festivals, pop-ups, brand activations)
  • Familiarity with measurement and ROI frameworks for experiential campaigns
  • Experience working with spirits, beverage, lifestyle, or entertainment brands in an experiential context
Brand New: A Collective logo

Brand New: A Collective

We are an integrated marketing collective led by the leadership of our female co-founders, Kellie Pean and Alyssa Convertini. We deliver cultural strategy, integrated marketing solutions, and thoughtful programming with brands and talent who desire to elevate their cultural equity. We are an enlightened think-tank that translates ideas into actionable, memorable and exciting experiences, which come to life in live events as well as digital and social content. Our ability to trust the convergence of culture and intellect informs our ability to produce honest, innovative, and creative programming.Brand New is comprised of a series of sub-divisions to best service its partners. This includes:oBrand New ThinkingoBrand New ExperienceoBrand New StudiosoBrand New Management

Founded in 2018
New York, New York, USA
9 employees (4 in marketing)

Traffic Signals

Monthly Visitors
1.7K
Traffic Source Mix
Search
18.6%
Direct
61.7%
Referral
5%
Social
13.5%
Paid
1.1%

Headcount Trend

Current headcount: ~9

Marketing Team

Marketing Team Size
1 (11% of company)