Responsibilities

• Serve as the senior day-to-day relationship owner for assigned client accounts.
• Build trusted relationships with client stakeholders and develop a strong understanding of their business objectives, enrollment goals, target audiences, performance expectations, and operational requirements.
• Lead regular client meetings, business reviews, campaign performance discussions, and strategic planning sessions.
• Translate client objectives into clear priorities and execution plans for internal teams and external partners.
• Proactively identify performance concerns, emerging risks, and opportunities and provide clients with clear recommendations and solutions.
• Manage client expectations regarding lead volume, quality, cost, pacing, targeting, and campaign performance.
• Ensure client questions, issues, and escalations are addressed promptly and appropriately.
• Maintain a strong understanding of contractual commitments, campaign requirements, pricing, budgets, and service expectations.
• Manage relationships with affiliate, publisher, lead-generation, and other external media partners supporting assigned accounts.
• Communicate campaign requirements, targeting criteria, lead specifications, compliance expectations, pricing, volume goals, and quality standards to partners.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.
• 5+ years of account management, client services, performance marketing, affiliate marketing, lead generation, or digital media experience.
• 2+ years of experience managing significant client relationships or complex performance marketing accounts.
• Experience working within a digital marketing, performance marketing, advertising, lead-generation, or media agency strongly preferred.
• Direct experience managing affiliates, publishers, lead vendors, or other performance-based media partners preferred.
• Strong understanding of digital performance marketing metrics, including CPL, CPA, conversion rate, ROAS, acceptance rate, lead quality, pacing, and campaign profitability.
• Demonstrated ability to interpret performance data and translate findings into actionable recommendations.
• Experience managing multiple clients, campaigns, priorities, and external partners simultaneously.
• Strong client-facing communication, presentation, negotiation, and relationship-management skills.
• Ability to address difficult client or partner performance conversations constructively and confidently.

Preferred

• Higher education or education marketing experience.
• Direct-response or lead-generation marketing experience.
• Experience with paid social, search, programmatic, affiliate, or publisher-based acquisition channels.
• Familiarity with lead-management platforms, CRM systems, marketing analytics platforms, or performance dashboards.
• Experience evaluating lead quality and downstream conversion data.
• Understanding of advertising, consumer-data, TCPA, privacy, and lead-generation compliance considerations.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Vision insurance