Responsibilities

• Lead Performance Strategy: Translate client business goals into multi-channel marketing strategies that drive measurable growth
• Own Client Relationships: Build trust with senior stakeholders through clear communication, proactive thinking, and sharp strategic recommendations
• Connect the Marketing Ecosystem: Help clients understand how paid media, SEO, creative, data, CRM, websites, CRO, and reporting work together to improve performance
• Bring Paid Media Fluency: Speak credibly about Google Ads, paid social, and media performance — even when you're not the person making every in-platform change
• Spot Issues Early: Dig into performance trends, ask better questions, and catch problems before they become client escalations
• Push Back with Purpose: Challenge client assumptions when needed — always in service of the performance goal, never ego, scope protection, or control
• Manage a Deep Book: Lead a focused portfolio of accounts with enough depth to truly understand each client's business, performance drivers, and risks
• Guide Internal Teams: Partner with media, SEO, creative, analytics, and strategy teams to keep work moving, priorities clear, and outcomes aligned
• Tell the Story in the Data: Turn reporting, dashboards, and performance analysis into insights clients can act on
• Own the Details: Keep budgets, forecasts, timelines, documentation, and communication sharp and accurate

Requirements

• 5+ years in a performance marketing agency. You have agency experience rooted in performance, paid media, and measurable outcomes — not primarily brand, creative, or ecommerce-only work
• Account leadership experience in a performance environment. You are either currently an Account Director at a performance marketing agency or you started in marketing, paid media, analytics, or campaign management before transitioning into account leadership
• Google Ads fluency is required. You can speak credibly about Google Ads and understand what to investigate when performance shifts, lead volume drops, or conversion quality changes
• Modern marketing ecosystem understanding. You understand how paid media, SEO, creative, data, CRM, websites, CRO, and analytics connect to drive outcomes
• Paid media strategy depth. You understand how media channels work together, especially search and social, and can translate performance signals into strategy
• Client leadership experience. You've managed client relationships, led strategic conversations, and presented recommendations to senior stakeholders
• Focused account management experience. You're used to leading a meaningful book of clients deeply — roughly 3 to 8 accounts — rather than spreading your attention across a high-volume roster with limited depth
• Experience with meaningful media spend. You've worked with clients spending at least $50K/month in media per client; $100K+/month is strongly preferred
• Business-first mindset. You talk about revenue, pipeline, lead quality, conversion paths, customer journeys, and business outcomes — not just CTRs, CPCs, and platform metrics
• Low ego, high ownership. You&aposre willing to build the dashboard, chase the answer, clean up the ambiguity, or step into the gap when the team needs it

Preferred

• B2B, lead generation, or complex-sale experience. Experience with longer buying cycles, pipeline quality, sales alignment, or non-DTC conversion paths is a major plus
• Meta, LinkedIn, SEO, CRM, CRO, or other channel fluency. You don't need to be an expert in every channel, but you should understand how they work together
• Experience in financial services, healthcare, education, SaaS, or other considered-purchase verticals
• Comfort with dashboards, reporting tools, Google Analytics, and data visualization
• Experience mentoring account team members or coordinating cross-functional delivery teams
• Experience in mentoring account team members or coordinating cross-functional delivery teams

Benefits

• Fully remote across the U.S. & Canada, plus monthly WFH stipend and Summer Fridays
• Generous time off, including unlimited PTO (U.S.), competitive vacation (Canada), and parental/family leave options
• Comprehensive health benefits, mental health support, and company-paid disability & life coverage
• Employer retirement contributions (401(k) in the U.S., RRSP match in Canada)
• Quarterly performance reviews and career advancement opportunities