Responsibilities

• Set up and launch digital campaigns on ad networks
• Spearhead campaign set up, ideate/brainstorm creative & content assets, and optimize campaigns with the goal of hitting the client-specific KPIs.
• Partner with specialty teams to ensure cohesive Digital campaign launch where necessary.
• Assist with providing supporting content for recommended partners and programs to the Planning and Planning Strategy team for plan recommendations to clients.
• Pre-campaign checks and balances to ensure all media is measured accurately.
• Ongoing management of campaigns by compiling campaign performance data to provide optimization recommendations.
• Own weekly, bi-weekly, and monthly reporting for internal and external stake holders..
• Identify new ad networks for testing
• Process and analyze competitive media activity in the marketplace.
• Understand analytics and data, and use them to create compelling content/campaign strategies

Requirements

• 3+ years of Digital Media Planning and/or Buying experience. With specific experience running campaigns on Meta, Google, Taboola, and TikTok
• Experience and confidence in identifying underperforming campaigns/assets in a variety of different funnels/structures and taking action on executing optimizations to hit client KPIs
• Ability to multi-task and prioritize
• Self-Starter/demonstrates initiative.
• Strong problem-solving skills.
• Experience in leading and collaborating with others.
• Strong presentation skills, both written and verbal
• The physical and mental requirements to meet the above-listed job responsibilities.

Benefits

• Health Benefits: We offer medical, dental, vision, life, and short-term and long-term disability insurance.
• 401K: Eligible on your first day of employment.
• Super Flex Time: Run errands as needed, just get your stuff done.
• Unlimited Vacation: Take time to unwind with unlimited PTO, plus an office closure between Christmas and New Year’s.
• Generous Parental Leave Program: 12 weeks of paid pregnancy disability and baby bonding leave, as well as 4 weeks of paid paternity leave.
• WFH Office: Home office stipend and internet dollars to set you up for success.
• Events: Happy hours, team bonding budgets and culture events (even while remote!) and an annual company offsite.