Responsibilities

• Meta accounts, run hands-on across a portfolio of UK and US practices
• Creative direction and scripting. Clinician-led, direct-response scripts written by you against the proven angles for each treatment
• Google Ads, from the first campaigns to a channel every client can add
• Client-facing on anything ads-related. Client Success owns the relationship; you join the performance conversations
• Landing pages and funnels. You bring the marketing insight; our team builds them
• Dentology's own B2B ads
• Over time, building out reactivation and nurture campaigns
• What this role is not
• Not the client relationship owner. Client Success has that
• Not editor management or landing page builds. Content and Operations have those

Requirements

• Meta Ads for local lead gen. You've run accounts - majority of ours are at £2-5k ($3-6k) a month, with some up to 40k/mo ad spend - and generated strong CAC and ROAS.
• Google Ads. You've run Google search campaigns yourself
• You know why an ad converts. You build on proven frameworks, and know what good hooks, angles and formats look like.
• First-hand command of your accounts. You know the numbers without looking them up and can defend every decision
• Client-capable. Comfortable explaining performance to a practice owner
• The hands-on operator and the person who grows the function. Both, in that order
• A plus: dental or healthcare, the US market, email and SMS nurture, and leading other media buyers