Responsibilities

• Manage digital advertising across 7+ ecommerce websites spanning multiple Piping Rock brands including Piping Rock, NeoCell, Natural Vitality, Renew Life, and Nature’s Truth
• Own and optimize a multi-million dollar paid media budget with clear accountability for ROAS, CAC, and new customer acquisition
• Lead performance marketing across Google, Microsoft, Meta, TikTok, and Shopify ecosystems
• Execute and optimize campaigns daily, including budget pacing, bid adjustments, creative testing, audience segmentation, and performance tracking
• Develop and scale acquisition-focused campaigns to drive new customer growth
• Continuously test new strategies, creatives, audiences, and landing experiences to improve performance
• Evaluate and expand into new advertising platforms and channels
• Build and maintain reporting frameworks; deliver clear, actionable performance insights to leadership
• Partner cross-functionally with creative, ecommerce, and analytics teams to improve conversion and overall funnel performance

Requirements

• 5+ years of experience in performance marketing, paid media, or ecommerce advertising
• Proven experience managing large-scale digital ad budgets ($1M+ annually)
• Hands-on expertise across:
• Google Ads (Search, Shopping, Performance Max)
• Microsoft Ads
• Meta (Facebook/Instagram)
• TikTok Ads
• Shopify ecosystem (feeds, integrations, attribution basics)
• Strong understanding of ROAS optimization, CAC targets, and new customer acquisition strategies
• Deep analytical skillset with ability to translate data into actionable insights

Benefits

• Medical, Dental, Vision, 401K with Company Match, Pet insurance and more!
• We reward the hard work of our team members with fun and exciting company events, Summer Picnic, Festive Packages, Holiday Celebrations, and associate referral bonuses!