Responsibilities

• Design, organize, and execute exclusive, high-touch VIP customer hosting programs and executive roundtables tailored for major Data Center operators, hyperscale and colocation buyers, and engineering decision-makers.
• Coordinate and host facility visits, IMI product demonstration tours, and hospitality events that showcase IMI’s mission-critical cooling solutions.
• Partner with leadership to ensure VIP experiences align with strategic account growth priorities and deliver a premium, seamless brand experience for data center target customers, partners, and channel.
• Drive planning, setup, and on-site execution for selected Data Center industry trade shows, regional conferences, and localized customer outreach events, including events such as 7x24 Exchange, PTC, Yotta, Regional US conferences, and Data Center World.
• Coordinate with Global data center sales and product engineering teams to align event goals, manage local logistics, and ensure lead-generation campaigns are executed effectively.
• Track event participation metrics, coordinate post-event follow-up, and report to CCLT (leadership) on the commercial impact of field initiatives.
• Select, design, and procure premium, memorable customer marketing merchandise that reflects IMI’s brand quality and marketplace image.
• Manage promotional vendor relationships, quality control, inventory distribution, and logistics to support field marketing events and high-priority account activities.
• Align merchandise selection with ABM and ABX outreach programs to maximize impact with key account stakeholders.
• Collaborate with Global Data Center Director and Portfolio Management to validate annual launch calendars, priorities, and commercial objectives. Ensure product messaging is explicitly mapped to critical Data Center infrastructure needs, hyperscale and colocation buyer priorities, EPC decision processes, and high-density cooling value proposition.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5+ years of experience in product or communication marketing, preferably in B2B or technical industries. Direct experience in the Data Center industry, HVAC, power infrastructure, industrial cooling, or mission-critical infrastructure sectors is highly preferred.
• 3+ years of experience in ABM and ABX initiatives.
• Proven capability planning high-touch customer hospitality events, managing premium promotional vendors, and running on-site trade show operations.
• Willingness and ability to travel 20% to 30% domestically to support customer events, field marketing programs, and industry conferences.
• Strong expertise in digital content creation, campaign development, and omni-channel communication.
• Proven ability to manage budgets and deliver ROI-focused marketing initiatives.
• Experience in market research, customer insights, and competitor analysis.

Preferred

• Direct experience in the Data Center industry, HVAC, power infrastructure, industrial cooling, or mission-critical infrastructure sectors is highly preferred

Benefits

• Multiple health plans to choose from: HMO, PPO, and High Deductible Health Plans with a low-cost share
• Best-in-class 401K plan with zero vesting and up to 6% contribution matching
• 14-week maternity leave at full pay following one year of service (Adoption benefits are equivalent)
• 4-week paternity leave at full pay following one year of service (Adoption benefits are equivalent)
• Employee Resource Groups that offer community and support, like our Pride Network and Network of Women groups
• PTO, encompassing inclusive holidays
• Career Development opportunities (IMI’s ‘Catalyst’ Program)
• Employer contribution for Health Savings Account, and in many cases, free virtual telemedicine and teletherapy.
• Mental Health and wellness programs to support you and your family
• Full suite of voluntary benefits to tap into, including but not limited to: Critical illness insurance, hospital indemnity, legal insurance, identity theft protection, and pet insurance or home & auto insurance through our discount advantage platform