Account Based Marketing Specialist at AMAROK | Charleston, SC | $90K/yr – $100K/yr

Account Based Marketing Specialist

Charleston, SC (On-site)

$90K/yr – $100K/yrSenior LevelFull time

Posted 4 months ago

The other 99% submit and hope. You're about to do something different.

Drive multi-channel demand generation and pipeline growth through strategic campaigns, content, and lifecycle marketing.

Own end-to-end demand generation programs to drive MQLs, pipeline, and revenue.
Must-have: advanced marketing automation experience (Pardot/Marketo) and paid/inbound channels.
Standout: cross-functional collaboration with Sales and Marketing and a rich content editorial calendar.

Partner with the sales team to help define and understand their target segments and lead planning for campaigns and tactics we can use to drive leads within those segments
Creating multi-channel thought leadership content and marketing campaigns to support sales growth
Plan, create, coordinate and execute in-category industry and executive field marketing programs in collaboration with marketing leadership and sales to build pipeline and meet revenue goals.
Generate new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content.
Partner with the rest of marketing to develop a rich content/editorial calendar that attracts a qualified audience (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).
Work across teams to ensure lead generation goals are met and align with overall marketing goals
Track, report, and analyze program performance, and make recommendations for further improvement
Manage the entire lifecycle of marketing program strategy and execution including determining appropriate marketing mix to best suit marketing strategies including developing target lists, project management (managing production/implementation), and program analysis/measurement.

Willingness to experiment by trying new or testing existing techniques to develop a hypothesis of what campaigns you think will be most successful (A/B testing, new channels, etc)
A passion for identifying effective and unique campaign ideas, themes and offers and transforming these ideas into executable programs that result in incremental revenue opportunities (pipeline) and support efforts to help sales close the opportunities faster and more effectively
Advanced knowledge of marketing automation software with other demand generation tools that can help you understand how, when and why companies are purchasing similar products
Ability to adapt campaigns based on what the data is showing
Interact collaboratively with Sales and Marketing to communicate campaign logistics
Experience in Pardot/Marketo preferred
Experience with paid social, PPC, and other inbound strategies preferred