Account-Based Marketing Manager

Responsibilities

• Owning the 6sense platform day to day, managing intent data, building audiences, monitoring account engagement signals, and surfacing actionable insights to sales and marketing teams.
• Building and maintaining Fieldwire's target account list, working closely with sales to define and continuously refine our ICP across markets and segments.
• Designing and executing multi-channel ABM campaigns targeting high-priority accounts, coordinating across paid media, email, content, and sales outreach to deliver a coherent account experience.
• Working closely with sales teams across markets to align on target accounts, share intent signals in real time, and build a tight feedback loop on lead quality and pipeline progression.
• Collaborating with the digital agency, design, and content teams to develop account-specific assets and messaging that resonate with target personas in construction and field operations.
• Defining and tracking ABM performance metrics including account engagement, pipeline influenced, and deal velocity, and report regularly on program performance with clear recommendations.
• Managing budgets and resources effectively, ensuring maximum ROI on ABM initiatives.
• Contributing to the broader demand generation strategy alongside the CRO and Lifecycle Manager, identifying opportunities to connect ABM efforts with inbound and lifecycle motions.

Requirements

• Bachelor's degree in Business, Marketing, or similar field
• 4-6 years of experience in B2B SaaS demand generation or ABM, with demonstrated hands-on ownership of account-based programs, not just support.
• Direct, hands-on experience with the 6sense platform.
• Solid understanding of how marketing and sales motions connect, including MQL logic, pipeline stages, and CRM data flows in Salesforce.
• Experience with Marketo or a comparable marketing automation platform.
• Comfortable operating independently in a fast-paced environment where priorities shift and not everything is defined for you.

Preferred

• Experience in construction tech, field operations software, or other industry-specific B2B SaaS.
• Exposure to multi-market or international campaign execution.
• Experience with Dreamdata or similar revenue attribution platforms.
• Familiarity with LinkedIn Ads and intent-based audience targeting.