ABM Manager, Public Sector 

Responsibilities

• Own ABM strategy for the Public Sector segment. Lead top-down target account selection across federal agencies, state and local governments, and education institutions, and align programs to account tiering.
• Partner with Public Sector Sales leadership to define target account lists, build joint account plans, and agree on shared success metrics.
• Design and orchestrate personalized, multi-channel campaigns, including digital, email, events, direct mail, and executive outreach, tailored to each account’s buying committee and procurement process.
• Align programs to the public sector buying calendar, including fiscal year-end budget cycles, RFP and procurement windows, and contract vehicle timelines.
• Work with channel, distributor, and reseller partners so ABM programs support the way public sector customers buy.
• Develop and maintain ABM playbooks and messaging frameworks that keep positioning consistent across marketing and sales touchpoints, with messaging that reflects public sector priorities such as security, compliance, budget constraints, and IT modernization.
• Lead regular account planning and pipeline review cadences with Sales to stay aligned on priority accounts, risks, and next steps.
• Partner cross- functionally with Field Marketing, Marketing/Data Ops, Paid Media, Product Marketing, and other ABM Managers.
• Track, analyze, and report on account engagement, pipeline influence, and revenue impact, and use those insights to refine targeting and strategy.
• Present account performance, campaign results, and strategic recommendations to Marketing and Sales stakeholders on a regular cadence .

Requirements

• 5+ years of B2B marketing experience focused on Account Based Marketing, Demand Generation, or Field Marketing, ideally in IT or SaaS.
• Proven track record designing and executing account-based strategies for named or target accounts, with demonstrated impact on pipeline and revenue.
• Experience marketing to public sector or other highly regulated, committee-driven buyers is strongly preferred.
• A natural cross-functional partner who is comfortable acting as the connective tissue between Marketing and Sales, and comfortable challenging Sales on strategy.
• A data-driven mindset, skilled at measuring account engagement, pipeline contribution, and campaign ROI, and turning insights into strategic recommendations.
• Excellent stakeholder management and communication skills, including experience presenting account strategy and results to senior sales and marketing leaders.
• Highly organized, able to manage multiple account programs at once in a matrixed environment without sacrificing quality.
• Embodies NinjaOne’s values of Curiosity, Integrity, Kindness, Humility, and Builders, and helps create a culture where high performance and values thrive together.

Preferred

• Experience marketing to public sector or other highly regulated, committee-driven buyers is strongly preferred. We’re open to candidates who can show they’ve owned strategic ABM in a complex enterprise environment.
• Grit, humility, coach-ability, and a willingness to try new approaches. You thrive in dynamic, high-growth environments and bring structure and urgency to ambiguity.

Benefits

• We have you covered with our comprehensive benefits package, which includes medical, dental, and vision insurance.
• We help you prepare for your financial future with our 401(k) plan.
• We prioritize your work-life balance with our unlimited PTO.
• We reward your work with opportunity for growth and advancement.