ABM & AI Marketing Manager

Responsibilities

• Partner with the CMO and Sales leadership to develop account-based marketing strategies aligned with company growth objectives.
• Identify, segment, and prioritize high-value accounts and audiences based on business potential, buying signals, and sales priorities.
• Develop personalized, multichannel engagement strategies that connect marketing initiatives with direct sales outreach.
• Collaborate with existing marketing teams to translate account-based strategies into targeted campaigns, messaging, and content.
• Lead the strategic implementation, day-to-day management, and ongoing optimization of Qualified.
• Develop AI-powered engagement journeys, conversational strategies, qualification criteria, and conversion pathways tailored to priority audiences.
• Identify and coordinate the development of product information, FAQs, case studies, and other knowledge resources needed to support effective AI-powered conversations.
• Partner with Salesforce administrators and technical teams to translate marketing objectives into platform requirements and workflows.
• Evaluate emerging AI marketing technologies and identify opportunities to improve personalization, engagement, and marketing efficiency.
• Partner with Sales leadership to identify high-priority accounts, align engagement strategies with sales objectives, and uncover pipeline opportunities.

Requirements

• 5+ years of experience in B2B marketing, account-based marketing, demand generation, or growth marketing.
• Demonstrated success developing targeted marketing programs that contribute to pipeline and revenue growth.
• Strong understanding of audience segmentation, buyer journeys, personalized engagement, and sales enablement.
• Experience collaborating with Sales teams to develop coordinated marketing initiatives.
• Familiarity with Salesforce CRM and modern marketing technology platforms.
• Strong analytical, communication, and project management skills.
• Ability to translate strategic objectives into actionable programs and independently drive initiatives forward.
• Enthusiasm for AI-powered marketing technologies and a willingness to experiment with new approaches.

Preferred

• Experience with Qualified, 6sense, Demandbase, or similar conversational AI and ABM platforms.
• Experience developing AI-powered engagement strategies or conversational marketing programs.
• Background in B2B SaaS, marketing technology, or automotive technology.
• Experience with intent-based marketing and account intelligence.